Where cross-border e-commerce sellers in Europe, the United Kingdom, Japan to open a store, to give you a trick: do not have to rely on U.S. trademark cross-site authorization, and do not have to worry about the brand was snatched, in advance of the completion of the local trademark registration is the king's way!
It's unbelievable! Many Taiwanese cross-border sellers still have the misconception that "I've already registered my trademark in the U.S. and completed my Amazon brand registration, and then I can authorize my European or Japanese stores to use the various branding tools, so why would I need to spend money on registering my local trademarks?
This seemingly money-saving approach is actually a huge risk! For example, if there is no European or Japanese local trademarks, once encountered trademarks were registered or infringement disputes, you not only can not effectively protect their rights and interests, but also may lead to the product was forced to shelve, the initial investment all gone down the drain. This practice is not worth the loss, is quietly destroying the cause of many cross-border brand owners!
Amazon.com strongly recommends that all branded sellers complete local trademark registration in their target selling countries as soon as possible. With the growing interest in Europe and Japan, we've compiled a guide for Taiwanese e-commerce entrepreneurs on how to register their trademarks in these markets:
Summary of EU Trademark Registration
- One-time registration covers 27 EU member states, no need for separate registration for each country
- Application period is about 4-8 months and follows the "first come, first served" principle.
- Dissenting period of 3 months, EUIPO only examines absolute reasons
- Chinese trademarks are recommended to be filed in a combination of English and Chinese to enhance the effectiveness of protection.
- The UK has left the European Union and you need to apply for a UK trademark alone.
[Notice of UK Trademark Registration].
- Efficient application process, usually takes only 3-4 months
- Dissenting period of 2 months, extendable to 3 months
- Provision of a fast-track dissenting procedure to significantly shorten the adjudication time
- Trademarks are valid for 10 years and can be renewed 6 months prior to expiration.
Key to Japanese Trademark Registration
- Special emphasis is placed on the pronunciation of trademarks, and proximity judgments are based on the degree of phonetic similarity
- Application period: 8-10 months
- Cross-searching between commodity classes and wholesale and retail classes.
- The registration can be revoked by any person after 3 years of non-use.
- Acceptance of coexistence agreements begins in April 2024
Adding a new trademark to the Amazon brand registration system is very simple: log in to the brand registration website → click "Manage Intellectual Property" → select "Associated Trademarks" and complete the verification.
Don't let trademark "blind spot" become a stumbling block on your cross-border e-commerce road! By planning your brand protection strategy in advance, you will be able to develop steadily in the global market and avoid unnecessary risks and losses.
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# Cross-border E-commerce # Amazon Global Store # Trademark Registration # Brand Protection # EU Trademarks # UK Trademarks # Japan Trademarks # Taiwan Sellers # Cross-border Overseas # International E-commerce
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