Unbelievable! Can Rufus, Amazon's AI shopping assistant, be a new opportunity for cross-border sellers?

Friends who always pay attention to e-commerce platforms should pay attention to the fact that when the AI big model matures by leaps and bounds in 2023, almost every industry is trying to be "AI-enabled" and hoping that AI can turn decay into magic. When Google will AI big model Gemini integrated into its own search ads creation process, Microsoft, NVIDIA to use AI to inject more interaction and vitality for the NPCs in the game, the same as the Internet one of the three major realization channels of the e-commerce, a few days ago also welcomed Amazon's AI shopping assistant Rufus.

The speed of its evolution is shocking! This is not just a simple product recommendation system upgrade, but an important milestone in the deep integration of e-commerce platforms and AI technology. At the end of the article, I will tell you how to seize the opportunity of this wave of AI e-commerce.

For example, during the Greek economic crisis, many consumers turned to more affordable shopping options, and AI shopping assistants were able to suggest the most cost-effective products based on consumers' budgets and needs. For cross-border brands and Taiwanese cross-border sellers, this means that product positioning and descriptions need to be more accurate so that the AI can correctly understand and recommend them to the right consumers.

Rufus is essentially a grass-raising tool, just a layer of AI skin. However, like Google's search engine, it follows the E-E-A-T principle (expertise, experience, authority and trustworthiness), which is crucial for cross-border e-commerce sellers who want to succeed on the Amazon platform.

In general, early adopters who adapt to new technologies tend to gain a greater market advantage. For B2B merchants and traditional foreign trade enterprises, understanding and utilizing Amazon's AI shopping assistant could be a new way to explore the international market.

Limited time exclusive discounts are counting down! Don't miss the latest cross-border e-commerce news by joining our LINE Green Circle:https://line.me/ti/p/g2Vc38nLnR

# Cross-border Overseas Brands # Amazon AI # B2B Merchants # Taiwan Cross-border Sellers # Traditional Foreign Trade Enterprises #AI Shopping Assistant