You would never guess that many cross-border e-commerce sellers have been forced to take their products off the shelves because of a trademark "blind spot"! Taiwan's cross-border sellers often have this myth: "I've already registered my trademark in the U.S. and completed my Amazon brand registration, and then I've licensed my European stores to use tools such as Vine and A+, so why do I need to register my trademark in Europe again?
The truth is that while you can use your branded tools on multiple sites through a cross-site license, you may be at risk of being cybersquatted or infringed upon at any time if you don't have the local trademarks of the country in which you are selling your products! Not only will you not be able to fight back to protect your rights, but you may be forced to take your products off the shelves and lose all of your investment.
The most shocking thing is that many sellers think that they can save as much as they can, but they don't realize that this way of saving money may bring irreparable losses. Amazon strongly recommends branded sellers to register their local trademarks in the target country as soon as possible to fully protect their brand rights.
Next, we will analyze the trademark registration guidelines of EU, UK and Japan for all cross-border e-commerce entrepreneurs:
EU Trademark Registration Highlights:
- One registration covers 27 EU member states.
- The application process usually takes 4-8 months and follows the "first come, first served" principle.
- The objection period is 3 months and EUIPO only examines absolute grounds.
- Chinese trademarks are recommended to be filed in a combination of English and Chinese.
UK Trademark Registration Notes:
- The UK has left the European Union and you need to apply for a UK trademark alone.
- Shorter application period, usually 3-4 months
- Dissenting period of only 2 months, extendable to 3 months
- Expedited objection procedure, usually 3 months to complete
The key to filing a trademark application in Japan:
- Pronunciation is emphasized, and trademark approximation judgments place great importance on pronunciation.
- Application period: 8-10 months
- Cross-searching between commodity groups and retail and wholesale sectors
- If you don't use it after 3 years of registration, you may be revoked by anyone.
Want to add a new trademark to the Amazon Brand Registration System? Just three steps: Login to the brand registration website → click "Manage Intellectual Property" → select "Associated Trademarks", enter the relevant information for verification, and you're done.
Don't let trademark "blind spots" ruin your cross-border e-commerce dream! Take action now to fully protect your brand assets.
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# Cross-border E-commerce # Trademark Registration # Amazon Global Store # EU Trademarks # Japanese Trademarks # UK Trademarks # Brand Protection # Taiwan Sellers # E-commerce Entrepreneurs # Cross-border Going to Sea
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