With these three tricks, the Taiwanese entrepreneur jumped from outside the top 100 to the top 30 on Amazon! Jonathan, the founder of AZ-HELPER, has been passionate about e-commerce since he was a child, and started to get involved in this field at the age of 8. He has rich experience in Amazon operations and e-commerce consulting background. He has rich experience in Amazon operation and e-commerce consulting background. You would never guess that the brand name he created, AZ-HELPER, symbolizes the full service of Amazon "A-Z" for consumers.
Finding a business opportunity through big data analysis was Jonathan's first step to success. His Money Belt travel safety belt has very little competition in its category, with only five similar products in the top 100, and steady, year-round sales. While the biggest problem is that many Taiwanese cross-border sellers don't know how to recognize these blue ocean products, he shares, "We chose a product that has very, very little competition, and at the same time has a good overall sales volume, no seasonal issues, and can be sold year-round.
After the launch, AZ-HELPER showed excellent operation strategy and gradually climbed up to 30th place in the TRAVEL WALLETS category from outside the 100th place. What is even more remarkable is that they have increased from 1 order per day to 7-10 orders per day. At the beginning, they relied on advertisements to attract traffic, but after passing the difficult stage, the natural traffic has increased to 60%!
Jonathan chose Amazon in North America as a starting point, recognizing the higher consumption level of foreign consumers. Compared to self-operated e-commerce, Amazon's advertising is highly effective, saving 5-6 times the cost, which is very attractive to new brands.
Brand management, he strongly recommended three major tools: First, brand flagship stores and A + page, registered brands can be used, with more than 15 A + page can also be activated PREMIUM A + function; Second, FBA Amazon logistics, covering the global distribution points; Third, coupon strategy, in the search page to attract clicks, the new brand can be set up to set a small discount to enhance the conversion rate of the initial period.
The advice for cross-border e-commerce sellers is to register their accounts first, so that they can take the first step and have the motivation to deal with the subsequent issues. New sellers can participate in the VINE Program to get reviews at the initial stage to increase the conversion rate, and analyze the advertisement data, order data and search volume on a regular basis to find out the breakthrough point. For business owners who are transforming from B2B to B2C, it is important to adjust your mindset to the fragmented nature of retail orders.
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# Cross-border E-commerce # Amazon Global Store # Big Data Product Selection # Taiwan Sellers #FBA Logistics # Brand Protection # E-commerce Entrepreneurs # Blue Ocean Strategy
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