With these three tricks, SpinFit, a Taiwanese earbud brand, has seen its sales on Amazon Japan jump 75 times!

Attention Taiwan cross-border brand owners! Can you believe it? A Taiwanese brand specializing in earbuds has managed to achieve an amazing 75-fold increase in sales on Amazon Japan! The strategy behind this success story may be the cross-border e-commerce breakthrough you've been looking for.

The SpinFit brand was born out of the founder's passion for headphones. Realizing that earbuds have a far greater impact on the music experience than anyone could have imagined, SpinFit's biggest breakthrough was the patented design of its exclusive circumferential joints, which fit perfectly into each person's unique ear canal structure to provide a 360-degree fit and an unprecedented listening experience, making it a fast-growing phenomenon in the earphone enthusiasts' community.

In September 2020, SpinFit decided to enter Amazon Japan as an important part of their global marketing strategy. The results of this decision have been far more impressive than they could have imagined, as SpinFit Japan's head of Amazon Japan, Hsuan-Ting Wang, shared, "After a year of continuous operation and hard work, our sales have grown nearly 75 times, and our sales breakthrough in 2021 is truly unbelievable for the entire team."

However, there are often hidden challenges behind success. Wang Xuanting admits that the biggest headache in the early days was the logistics related issues. Not only did they have to prepare cumbersome documents, but they also had to adapt to working with a logistics service provider, whose initial process was so complicated that they had to repeatedly send documents to customs, which took up a lot of time and effort. The most frustrating part was when entire boxes of goods mysteriously disappeared! Luckily, with the help of Amazon's customer service, they were able to recover the lost shipment.

So, how did SpinFit manage to skyrocket their sales on the highly competitive Amazon platform? Their strategy for success includes the following:

First, they utilized Amazon advertising tools. in April 2021, Wang Xuan Ting began experimenting with Amazon ads and attending courses, and soon saw a significant increase in sales. Combined with the launch of new products, they hit their first sales peak that year, and at one point there was even a shortage of supply.

Secondly, SpinFit is fully committed to capitalizing on important promotional periods such as Prime Day. During Prime Day, SpinFit's sales volume doubled to that of weekdays and continued to grow until the end of the year, with December's average monthly growth of nearly 60%. Wang Xuan Ting shared a practical tip: Adding COUPON markers to products can significantly increase click-through rates, while the allocation of time slots for SpinFit's promotions is a key factor in determining performance.

Thirdly, we have actively linked up with social marketing to attract traffic; SpinFit organized a lucky draw on its official Twitter account during Black Friday, which successfully led a large amount of traffic to the Amazon store.

In addition, they use a unique point system on the Japanese site to attract buyers and analyze customer reviews to continuously improve their products. For example, Xuan-Ting Wang said, "Based on customer feedback, we redesigned the adapter for the Airpods pro earbuds, which solved the problem of loosening the earbuds.

Currently, SpinFit has successfully entered Amazon's North America, Canada, Mexico, Japan, Australia and Singapore sites, and plans to expand into the European market in the future to continue to expand the brand's territory.

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# Cross-border E-commerce # Amazon Japan # Taiwan Manufacturer # Brand Operation # E-commerce Entrepreneur #Prime Member Day # Amazon Seller # Cross-border Brand Merchants # Global Open Store # Cross-border Logistics