With these three tricks, my sales volume in the Amazon fashion category has doubled: keep up with site trends, cultivate product differentiation, and make good use of the experience of successful sellers! The second half of the peak season of 2025 is coming, and the school season, Double 11, Black Friday and other promotional festivals have made the global e-commerce platforms for cross-border sellers in Taiwan to rub their hands. As one of the most popular categories on Amazon, fashion sales trends change with the seasons and fashions. To stand out in this competitive field, it is important to keep up with the latest fashions at each site!
Today, I've compiled an analysis of the top fashion categories in the US, Europe and Japan to help you pinpoint your market needs.
First of all, look at the huge traffic pool on the US website. Women's casual clothing, sweaters with classic simple models with lace sleeves and other fashion elements are the most popular, the peak season of sales concentrated in the spring, fall and winter, the price is mostly in the 20-30 U.S. dollars; leggings to classic models, strong design and comfortable fabrics are the most popular models, especially leather legging in October sales rose significantly; jeans to blue slim models and holes in the most sought-after designs, selling in all seasons but slightly lower in summer, prices concentrated in the 30-40 U.S. dollar range. Jeans are most popular in blue slim styles and hole-designed styles, selling well in all seasons but slightly lower in summer, with prices centered in the $30-$40 range.
The biggest problem is the serious homogenization of the products. If you want to develop in the long run, you have to improve the innovation of the products. Successful seller Hella shared that they plan to improve the quality of their products, differentiate the fabrics and shapes, and add fashion elements, which will give the products about 10% of price increase. Chuck, a seller of leggings, emphasizes on continuous and stable new arrivals, focuses on new product development, and concentrates on quality design and fabric material control, which has won them a large number of loyal customers.
In the women's pajamas category, U.S. consumers prefer online fashion, cost-effective classic styles, pocket designs and stretchy fabrics. Pink is the most popular color in pajama sets, with M and L sizes being the most popular, and 95% rayon + 5% spandex being the most preferred material. Successful seller Kian reminded that pajamas are seasonal and have a short life cycle, so it is necessary to research and develop new products several months in advance, put them into production, and prepare them for the shelves and continuous promotion.
It is worth noting that holiday apparel is also a category that cannot be ignored in the US. Although the total market volume is relatively small, it is growing steadily, with distinctive product features, a higher threshold, relatively low competition, and a higher gross margin than casual women's apparel. The children's category is the most popular, with prices ranging from $20-30; the women's category, though small, is the fastest-growing, with prices above $30 and substantial margins. Aimi, a successful seller, shared that they continue to schedule new arrivals from the end of May to July every year to allow plenty of time for the Halloween season.
In Europe, ladies' jeans and casual pants are in high demand. Denim jeans are mainly skinny and medium-high-waisted, with prices ranging from €30 to €50; sports and casual pants are most popular in high-waisted styles that trim the leg curves, with prices ranging from €10 to €50. Successful seller Delta has effectively reduced its return rate by pinpointing the sizes of European female consumers, while another seller, Myra, has protected its designs through patent applications.
Horizontal striped tops and short tops are the most popular women's apparel items in Japan. Especially influenced by the Korean wave, short tops are very popular in the Japanese young market. Successful seller Keiran shared that they successfully increased exposure and conversion rate through the combination strategy of on-site advertising + flagship store optimization + DOTD campaign.
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# Amazon Global Store # Cross-border E-commerce # Fashion Explosion # Taiwan Sellers # Cross-border Brands # International Brands # North America Station