經常想創業卻不知從何開始的台灣賣家，一定要看這篇完整指南！現在做跨境電商還來得及嗎？前期需要投入多少成本？要花多長時間籌備？如何輕鬆起步？這些問題困擾著許多想要開始跨境生意的創業者。
目前，傳統的外貿接單模式已經全面進化為跨境電商模式，讓你同時進行零售、商採兩種業務。相信不少跨境品牌商已經發現了這波飛速增長的跨境機遇，並且開始思考如何抓住拓展全球生意的黃金時機！
那麼今天的福利來了！我們為跨境創業者整理了5個籌備跨境電商的關鍵步驟，幫助你打開思路、理清方向，即使是完全沒有經驗的新手也能高效開啟全球銷售之旅。
Step 1: Decide What Products to Sell
Before you officially open your store, you first need to determine who you want to sell to and what kind of products you want to sell.
1. Determine who your consumers are
Capturing the hearts and minds of consumers is the only way to capture their wallets! You must first determine who your target audience is, and find out what they say about your current product and what their pain points are. Or think of yourself as a buyer, think about what interests you, and then determine what products people with similar interests might want.
2. Sorting out product selection ideas and techniques
精準洞察海外消費趨勢和熱門產品對於打造爆款來說至關重要。為了幫助新賣家更好地判斷細分市場的規模和競爭情況，亞馬遜推出了商機探測器和選品指南針兩大工具，你能夠全方位了解商品資訊，並發現還未被滿足的海外消費需求。
比如2025年最新消費趨勢顯示，永續環保、智慧家居和健康生活產品在北美和歐洲站點持續走高。當你入駐亞馬遜後，還可以解鎖更多專業扶持工具。由於不同國家、不同細分市場的產品機會點也會有所不同，亞馬遜也為台灣賣家整理了海外各站點熱賣、高需求及具增長潛力的品類合集，你可通過亞馬遜全球開店部落格的”選品趨勢”找到詳細指南。
Step 2: Determine if the product is a good seller
After determining what to sell and to whom to sell it, you need to study the sales performance of similar products to see whether there is still room for profit and whether there is still a blue ocean market to explore.
1.Communicate with potential buyers
你可以與潛在買家交流，了解銷售產品是否滿足他們的需求痛點，他們是否願意花錢解決這個問題，願意花多少錢？理清這些問題可以幫助你確定市場潛力。
2. Finding Product Differences
I believe that when doing market research, you will find that the product you want to sell or the innovative idea may have already appeared, but this just proves that there is a business opportunity for the product! Moreover, you can collate buyers' comments on existing products to identify shortcomings and analyze all negative feedback to find room for improvement and increase product competitiveness! The biggest problem is that many people only see the competition, but ignore the importance of differentiation.
Step 3: Think about how to produce the product
After determining what you want to sell, who you want to sell it to, and if there is room for the product to grow, you need to consider where to get the product.
1. Distribute existing products
大多數新手開店者都是通過分銷來獲取產品，這不僅可以節約成本，而且更容易上手。你只需聯繫合適的供應商、訂購產品，並安排物流即可，這能確保你的業務有穩定的供應鏈。
2. Collaboration with Manufacturers
直接與製造商合作生產可以讓產品更具競爭力，但對亞馬遜賣家來說有一定挑戰。找到合適製造商、合作生產客製化產品需要時間磨合和資金投入。但從長遠看，若你計劃打造自有品牌，這種方式能幫助你在競爭中脫穎而出。強大到有點可怕的是，台灣製造的品質優勢在全球市場上極具競爭力，只是很多人沒有充分利用這一點。
Step 4: Choose the right channel to open a store
Choose the right oneCross-border e-commerce platformsYou can get twice the result with half the effort. You can build your own website or sell your products on platforms like Amazon that already have traffic.
Amazon Global Store for you:
1. Giving support to help sellers start easily and at low cost:
A set of $39.99 monthly data to open 16 major sites (US, Canada, Germany, UK, etc.); up to $50,000 in sales rebates for new seller introductory gift packages and Amazon Logistics' new Selection Program, which allows you to test new products at a low cost.
2. A full set of tools to enhance the efficiency of cross-border operations:
亞馬遜為跨境電商賣家提供涵蓋物流、選品、品牌打造、旺季促銷、商品詳情頁優化等全方位營運工具，幫助高效出海。
3. Senior professional team to provide full-stage support:
The official team helps sellers to grow fast and start their business. This is an advantage that is difficult to compare with other platforms.
Step 5: Preparation before and after opening the store
After completing your preliminary research and selecting your sales channels, you can begin to prepare your opening materials, plan your costs and timelines, and learn how to operate your store efficiently!
1. Information Preparation
Before you get ready to sign up for an account on Amazon, learn about the following mandatory information:
☑️ Color Scan of Company Business License
☑️ Color Scan of Legal Representative's Identity Card
☑️ Valid credit card for international payments
☑️ accurate and up-to-date contact details
☑️ Bank account for receiving payments
2. Cost Planning
After you have prepared the materials, you need to understand the cost components of setting up a business, so that you can price your products appropriately and optimize your profit margins. To start a cross-border e-commerce business, you need to consider:
☑️ Product Costs
☑️ Sales Commissions
☑️ Advertisement Cost
☑️ Open Store Commission: Open a store on Amazon for only $39.99/month!
☑️ Logistics and Customs Costs: Includes first-trip logistics, warehousing, last-trip logistics, customs clearance taxes, etc.
步驟非常詳細，你可以直接按照方法去做。這裡會告訴你所有開店所需的資訊，不需要你再到處搜尋了。
3. Timing
You will need to allow sufficient time for preparation of information, registration and qualification audit. It is recommended to allow 1 month for preparation of materials and 1-2 months to prepare for the opening of the store, the earlier you start to prepare, the better!
4. Operational Planning
If you choose the Amazon Logistics FBA model, you can focus on your products and branding without having to deal with operational issues. Operational behavior in the first 90 days of a new account determines future performance, and new sellers who utilize Amazon's operational support scientifically will perform better:
☑️ First order out 1 month faster than other sellers.
☑️ Annual store sales are about 10 times higher than other sellers.
☑️ store's second year sales are about 15 times higher than other sellers.
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