Just by using these three tricks, I increased my Amazon coupon conversion rate by 35%!

Just by using these three tricks, I increased my Amazon coupon conversion rate by 35%!

As an experienced cross-border e-commerce seller, I found that many Taiwanese sellers have misunderstandings about the Amazon coupon system. First of all, you must know: multiple coupons of the same type are not allowed on the same ASIN at the same time, this is a rule set by Amazon to avoid discount stacking.

You would never guess that many sellers waste a lot of their promotional budget because they don't understand this rule! Assuming that a customer is able to use both the 10% and 15% discount coupons, then they will be able to enjoy the 25% discount at checkout, which can seriously erode your profit margins.

But here's a super useful exception: OrderSmartSave and ReorderSmart coupons can be placed on the same ASIN at the same time. Why can these two coupons co-exist? Because they apply to completely different purchasing options, and there's no question of the discounts being stacked on top of each other.

Specifically, the "Order Again" coupon can only be redeemed on one-time purchases, while the "Order Smarter" coupon can only be used on subscription-based purchases. This tip is especially valuable for cross-border brand sellers who want to increase conversion rates for both one-time and subscription purchases!

To give you a practical example: if you set up a 10% Discount "Order Again" coupon and a 20% Discount "Order Smart Save" coupon on the same product, when the customer has both coupons at the same time:

• If you choose to make a one-time purchase, you will receive a discount of 10%
• Discount of 20% if you choose to subscribe to the smart model

The biggest thing that many sellers don't realize is that the Amazon system doesn't check to see if coupons overlap with other types of promotions! This means you can run coupons in conjunction with limited-time promotions, creating multiple promotions that can dramatically increase your cross-border product sales and brand exposure.

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# Amazon Sellers # Cross-Border Ecommerce Sellers # Coupon Strategies # Cross-Border Brands # Ecommerce Entrepreneurs