Can you believe it? In the world of cross-border e-commerce, seven percent of success depends on product selection! There is a classic saying in the e-commerce world: "Seven percent depends on product selection, and three percent depends on operation". Selecting a set of products that cater to the consumer trend not only enhances the possibility of opening up new markets and accumulating sales rankings faster, but also reduces the pressure on inventory and creates great returns for cross-border exporters.
Selection strategy plays a decisive role in e-commerce, it not only affects the subsequent product costs, sales copy, logistics costs, etc., but also directly determines your sales performance and profit margins. For e-commerce operators, this is a critical decision that must be carefully evaluated.
I notice that many people don't understand the real purpose of product selection. Product selection is to objectively assess the business opportunities of products through data-based methods and comprehensively consider factors such as site environment, product analysis, risk assessment and profit assessment to identify products with relative business opportunities and enhance the chances of success in running Amazon.
You'd never guess that even with the best product selection, profitability can still be affected by account operations, advertising, or seasonal factors. With data-based analysis, sellers can only select products that have a relative chance of making a profit, rather than identifying products that are guaranteed to make a profit.
The basic principles of product selection are very clear: first, from the point of view of demand, ensure that the product has differentiation and uniqueness; secondly, observe the competitors and analyze the competitive situation of the category; then consider the profitability and clearly understand the cost structure; and lastly, avoid risks and ensure that the product complies with the regulations.
What I'm about to say may change your mind: a successful selection process should involve five steps: targeting categories, collecting data, processing the data, screening the five dimensions of potential products, and evaluating the potential products that have been screened.
This systematic approach to product selection helps cross-border e-commerce sellers to exclude products that are obviously risky or unprofitable, significantly increase the chances of success in entering new channels and new markets, and steadily expand global sales.
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# Amazon Global Store # Cross-border E-commerce # Taiwan Sellers # Product Selection Tips # Data Analysis # Brand Protection # Global Sales # International Brands
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