Using these three tricks, my Amazon store got a head start in the AI era!

With these three tricks, my Amazon store is a step ahead in the AI era: fully optimizing the content layout, mastering the working principle of Rufus, and making good use of the new features of the ad backend. In the era of Amazon's accelerated AI transformation, how can cross-border e-commerce sellers cope with it?

Over the past year, Amazon has made a striking investment in AI, with the platform continuing to introduce innovative generative AI features in an effort to make the shopping experience easier and more convenient for consumers. One of the most notable is the newly launched generative conversational shopping experience AI, Rufus, a smart shopping assistant that is likely to become a new search engine incorporating AI technology. Rufus is currently undergoing internal testing with some Amazon US users.

Do you want to know how Rufus works? Buyers on the US site simply type or voice a question in the search bar of the Amazon mobile app and a Rufus chat dialog box appears at the bottom of the screen. Buyers can expand the dialog to see answers, click on recommended questions, and ask follow-up questions in the chat. To return to traditional search results, simply slide down the dialog box.

The biggest problem is that once this AI model is used on a large scale, Amazon's search algorithm logic will also change, and the traffic distribution principle will be adjusted accordingly. According to Amazon's description, Rufus has been trained on the platform's massive product catalogs, buyer reviews, community Q&A, and information from all over the web, and is able to answer all kinds of shopping questions, provide product comparisons, and give personalized suggestions based on the context of the conversation to help buyers find the most suitable products.

For cross-border e-commerce sellers, especially Taiwanese cross-border sellers, this means that content layout will become more important than ever. Sellers will need to prepare more comprehensive product content, not only optimizing headlines, product descriptions, A+ pages, Post content and product videos on site, but also actively posting relevant information on all major social media platforms. Only by being well-prepared for all the channels that buyers are likely to reach will Rufus have enough quality content to crawl and recommend your products to more potential buyers.

Additionally, Amazon has introduced new features in the backend of ads. In the "Products section", there is a new "All Sold Products (Beta)" option. This feature allows sellers to view the sales volume of all orders, both advertised and natural, for a selected period of time (note that the sales volume for the last two days is not counted). For sellers with a large number of SKUs, this feature is very useful and can save a lot of operational time.

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# Amazon AI Assistant # Cross-border e-commerce sellers #Rufus Functionality Analysis # Content Marketing Strategy # Ads Backend New Functions # Taiwan Cross-border Sellers # Cross-border Overseas Brands