Are cross-border e-commerce businesses so voluminous now? If you are still focusing on the B2C market, you should really pay attention! Through the integrated information content of professional B2B websites, Taiwan cross-border sellers can find potential international buyers or upstream suppliers more efficiently and expand their business to all over the world. What are the benefits of B2B websites? And how should companies plan their sales strategies for the B2B model?
B2B stands for Business to Business, an e-commerce model that serves businesses for businesses. When your company serves corporate clients, it is considered B2B. Business-to-business cooperation often requires a long decision-making process, including complex cross-departmental communication and contract signing. For example, during the 2012 Olympics, many business-to-business collaborations were negotiated a year or more in advance.
What is even more shocking is that Amazon Enterprise Purchase, a B2B service launched by the world-renowned e-commerce platform Amazon, has exceeded $25 billion in global business in 2021! It integrates buyer and seller information on the same platform to satisfy the mass purchasing needs of millions of enterprises around the world. It not only provides support for a variety of operational tools, but also high-quality logistics services, and has a professional team in Taiwan to provide all-round support.
Compared with the B2C model, the difference of B2B is mainly realized in the service target, decision-making process, gold flow and logistics management, B2B is facing the enterprise customers, the decision-making process is long and complicated; while B2C is facing the general consumers, the decision-making process is shorter and easily affected by the price or brand.
To succeed in the B2B space, cross-border exporters can adopt three main strategies: first, organize professional presentations to provide detailed product reports and third-party certifications; second, participate in industry exhibitions to increase face-to-face communication opportunities; and third, register a specialized B2B website such as Amazon Business Buy. These methods can help you find customers interested in your products in the business environment, and at the same time, utilize the analytical tools provided by the platform to adjust the direction of business.
To summarize, Amazon Business Buying allows you to directly reach millions of corporate customers around the world, including nearly 300 of the Fortune 500 companies, spanning government, healthcare, technology, industry, education, and other industries. At the same time, you can also enjoy a comprehensive service system to help Taiwan manufacturers build a solid cross-border B2B foundation.
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# Cross-border B2B # Amazon Enterprise Purchase # Taiwan Sellers # Global Open Shop # Cross-border E-commerce # B2B Marketing # Corporate Sourcing # International E-commerce # E-commerce Entrepreneurs # Cross-border Exporters
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