Do you know how far the competition for cross-border e-commerce brands has come? The founder of ATHIA, Lin Baiya, was originally a consultant assisting in the transformation of the manufacturing industry, but in the process of counseling companies, he was keen to discover the market opportunity, and decided to create his own brand, specializing in the B2B export tableware market. in December 2021, ATHIA was officially launched on the North American site of Amazon.com, mainly selling hand-brewed coffee pots. A seemingly mundane product category.
However, how to make a new brand stand out on a competitive platform, ATHIA's strategy is much smarter than just putting products on the shelves. First of all, they were deeply influenced by Amazon's core spirit of "customer-centricity" and rethought the direction of product development. Secondly, solving consumers' pain points has become their top priority. ATHIA combines filter cups, filter papers and filters into one set, making hand-brewed coffee more convenient than ever in the outdoors.
The biggest improvement was that after attending the official seller training program, ATHIA was able to find a direction for their product selection and even redesigned their packaging. These efforts paid off handsomely, as their new hand-pouring kettle category was ranked No. 1 on the Hot 100 list after only one month on the shelves! For Taiwan's cross-border brands, ATHIA's experience proves that it's not that product selection is unimportant, but that you need to have a deep understanding of consumers' needs and work relentlessly on the right platform. This "snowball effect" takes time and patience, but once it starts rolling, it will get bigger and faster!
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# Cross-border Brands # Amazon Global Store # Taiwan Manufacturers # Consumer Demand # Cross-border Entrepreneurs # Selection Strategies # Brand Management
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