Is Asia's healthcare market now so voluminous? 2025 must-see tips for going overseas

Is Asia's healthcare market now so voluminous? 2025 must-see tips for going overseas

Is the Asian nutraceuticals market this big now? According to TMO's latest Asia Dietary Supplements Market Growth Opportunity Analysis Report, the Asian nutraceuticals market will reach US$64 billion by 2025, with competition far more intense than expected! Although China leads the market with a volume of US$36 billion, Southeast Asia is becoming a new battleground for cross-border brands with an annual growth rate of 7.1%.

Do you know what kind of health supplements will stand out in the Southeast Asian market? Consumer preferences based on cultural differences are the key! Unlike Chinese consumers who are looking for "precision health", Southeast Asian consumers are more interested in beauty and shaping products, while Japanese consumers prefer complex vitamins and sports nutrition. These differences directly determine the success of product positioning and marketing strategies.

The catalytic effect of e-commerce and social media cannot be underestimated! Malaysia has a high e-commerce penetration rate of 98%, with an average daily time spent online of 8 hours, making online platforms the backbone of sales. In Vietnam, 78% of consumers shop through e-commerce sites, and sports supplements are growing rapidly due to the linkage between gyms and e-commerce.

Far more surprisingly, sales of dietary supplements on e-commerce platforms in Southeast Asia grew at two to ten times the overall rate! Malaysia's year-on-year growth is as high as 83%, followed by Vietnam with 72.8%. This is a once-in-a-lifetime opportunity for Taiwan's cross-border sellers and e-commerce entrepreneurs.

More like explosive growth is the rise of TikTok Shop. Sales of dietary supplements on the TikTok platform are growing rapidly, with year-on-year growth rates in all six Southeast Asian countries exceeding 50%.2024 Between January and August, the number of collaborations between brands and creators on the TikTok Shop Thailand quadrupled, and consumer shopping habits are being diverted away from traditional e-commerce platforms and toward social e-commerce.

Whether through the traditional direct sales model or by leveraging the power of e-commerce platforms and social media, Taiwan's cross-border brand owners have the opportunity to succeed in this dynamic market. Capitalize on the opportunities in the Asian nutraceuticals market in 2025 and start a new journey for brands going overseas!

Let's keep in touch! Join Green Circle LINE for more surprises:https://line.me/ti/p/g2Vc38nLnR

# Asian Healthcare Market # Cross-border Ecommerce # TikTok Ecommerce # Direct Marketing Market # Taiwanese Sellers # Cross-border Going Overseas # Southeast Asian Ecommerce # Social Ecommerce