You'd never guess that the global home and lifestyle goods industry will reach US$644.9 billion in 2023 and is expected to soar to US$783.1 billion by 2027! This is not only a figure, but also a golden opportunity for Taiwan's cross-border sellers.
Now, Amazon Global Store has officially released the "Living Department Store Category Strategy Manual", which provides e-commerce entrepreneurs with all-around product selection references, based on the latest consumer trend insights and demand interpretations, as well as detailed selling point analyses of nearly 100 products!
What's even more eye-opening is that the global department store industry is experiencing two revolutionary trends: the 'green economy' and 'smart upgrades'. Did you know that The fact that 55% of consumers worldwide are more likely to buy eco-friendly products is a sign that brand owners can't afford to ignore!
In the field of smart home, the trend has moved from single product to "whole-house smart upgrade". Consumers are not only pursuing smart products, but also expect seamless connectivity of multiple devices. For example, more than half of young consumers recognize the advanced identification method of smart door locks, which is a selling point that cross-border brands must grasp!
Amazon has also launched official solutions such as the Climate Commitment Friendly Program and Amazon Confirmed Fit to help sellers reduce return rates and increase product credibility and conversion rates. These tools are invaluable to Taiwanese manufacturers who want to stand out from the fierce competition!
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# Cross-border E-commerce # Amazon Global Store # Lifestyle Trends # Smart Home # Green Economy # Taiwan Sellers # E-commerce Entrepreneurship # Brand Protection
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