I really didn't expect Amazon's compliance policy update to be so comprehensive and strict! Recently, cross-border e-commerce sellers in the U.S., Canada, the U.K., France, Italy, Germany, Spain and other sites have received letters from Amazon requesting compliance with its policy, which involves as many as 12 websites, adding 2 new prohibited categories and 8 new pre-sale review categories.
This is outrageous! If you don't submit your compliance documents and pass the audit before the deadline, your product will be at risk of being taken off the shelves. Specifically, the United States has banned the sale of "LED headlight conversion kits", Canada has banned the sale of "breathing patches", and many European countries have banned the sale of "electric transportation accessories" and "electric vehicle accessories", In Europe, many countries have introduced new requirements for "electric vehicles", "electric vehicle accessories" and "children's toys"; Australia has updated the requirements for "sports supplements"; Japan has introduced new requirements for "magnetic ball assembly toys" and "children's toys"; and Japan has introduced new requirements for "magnetic ball assembly toys" and "children's toys". Australia updates the requirements on "sports supplements", while Japan sets new standards for "magnetic ball assembly toys" and "highly absorbent resin toys".
What's a direct faith-breaker for Amazon sellers is the rather tight implementation timeline for these policies. For example, sales of LED headlight conversion kits are restricted from October 31, 2023 for U.S. sites, breathalysers are completely banned from September 26, 2023 for Canadian sites, and electric vehicles and accessories must be submitted for compliance and reviewed by November 23, 2023 for European sites.
E-commerce operators must clearly understand the specific requirements of each category. For example, LED headlight conversion kits do not meet federal motor vehicle safety standards, breathing patches have been banned due to safety concerns, electric vehicles must comply with CE or UKCA marking certification, children's toys need to comply with the Toy Safety Directive, sports supplements may be categorized as a medical device in Australia, and specific toys in Japan need to comply with the Consumer Goods Safety Act.
What's even cooler is that Amazon offers two powerful tools to help sellers meet compliance challenges: "Compliance Reference" and "Manage Your Compliance". These tools make compliance management simple and efficient by allowing you to easily inquire about compliance requirements, upload documents, and resolve compliance issues. You can use the "Compliance Reference" tool to understand the relevant policies during the product selection stage, and the "Manage Your Compliance" tool to help you upload documents and manage compliance issues during the operation process.
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# Amazon Policy Updates # Cross-border Sellers # Compliance Management # Prohibited Categories # Amazon Global Store # Cross-border Logistics # Digital Marketing
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