I didn't realize that Amazon store opening fees were so complicated! As a cross-border brand owner, you need to have this critical information to avoid unnecessary losses. Today, we're going to take a closer look at those hidden costs.
In the case of a professional seller on the U.S. site (in U.S. dollars).Amazons open a storeThe cost is much more than just a monthly fee. Preparation costs include specialized computer equipment, company registration (approximately $250 for Taiwan companies and $750 for U.S. companies), tax ID number preparation, and other basic inputs.
What is more unexpected is that the subsequent operating costs are the real "gold swallowing beast". The monthly platform fee of $39.99 is just a basic expense, and the sales commission ranges from a minimum of 6% to a maximum of 50%, with different standards for different categories. Non-multimedia products are generally 8%-15% of the total order amount, and some categories also have a minimum sales commission limit.
What really prevents you from making a profit is often the overlooked detail fees. For example, refund administration fees (the lesser of $5.00 and sales commission 20%), multi-item fees ($0.0005 per SKU when the SKU exceeds 2 million), and so on. These seemingly small fees can add up to a significant expense.
Amazon Open Store Worldwide offers two sales programs: the Professional Sales Program (monthly rent + sales commission) and the Individual Sales Program (pay-per-piece + sales commission). It's important to note that you can choose between these two programs regardless of your status as a company or an individual.
North America, Europe and Japan also have different fee structures. Only when you know these fee structures well can you compete in the fierce cross-border e-commerce market, precisely control costs and increase profit margins.
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# cross-border brand owners # Amazon sellers # cross-border e-commerce # store opening costs # Amazon global store opening # e-commerce entrepreneurship # international brands # 2025 cross-border trends
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