Unbelievable! Amazon Rufus AI has handled hundreds of millions of purchase decisions, how are sellers coping?

I didn't realize how fast AI is evolving! Amazon has officially revealed that its AI shopping assistant, Rufus, has supported "hundreds of millions of purchases" - what's behind this vague number? A new report from ChannelX reveals the answer for cross-border e-commerce sellers.

According to data analysis by Azoma founder Max Sinclair, Amazon Rufus currently handles about 13.71 TP3T of platform searches! That's a lot more than we thought. What's even more remarkable is that the study also reveals that Amazon had to deploy 80,000 AWS wafers processing 3 million markers per minute during Prime Day to support this massive system.

What does this mean for Taiwanese cross-border sellers and Amazon brand sellers? It may not be your competitors that are holding you back from the sales goals you want to accomplish right now, but rather your product content that hasn't been optimized for AI! For example, if you sell outdoor sporting goods, AI needs to understand not only the product specifications, but also how it can be used in various outdoor scenarios.

Not only Amazon, but the entire e-commerce ecosystem is changing to AI. platforms such as ChatGPT and Perplexity have also introduced AI shopping features, which will revolutionize consumers' shopping habits. For example, instead of searching for a specific brand or model, consumers may ask AI to "recommend an energy-efficient small appliance for a small apartment".

Is your product content ready for this change? Forget the monotonous white product photos, embrace rich life scene images; go beyond simple product descriptions to provide comprehensive usage scenarios and solutions. This is not just an Amazon trend, but the future of cross-border e-commerce.

The future will be an AI-driven shopping experience, and the first mover will gain a huge advantage. What are you waiting for?

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# Amazon Rufus #AI e-commerce # cross-border sellers # product optimization # e-commerce trends # Taiwan manufacturers # digital marketing # brand management