It's finally here! A guide to the top selling categories at Amazon sites for the second half of 2025! Do you know what products will stand out in the US, Europe and Japan? This guide will carefully organize 17 hot categories for Taiwan cross-border e-commerce sellers to help you accurately position yourself and seize the market opportunities!
As 2025 is about to enter the fall and winter season, a new round of European, American and Japanese promotional products will explode under the influence of European and American festivals, Apple's new product releases, energy shortages, inflation, the start of the school year, and fall/winter entertainment activities! Holiday decorative products, cell phones and peripherals are expected to sell well in the US, Europe and Japan. Here we will tell you more and more detailed fall and winter seasonal bestsellers in Europe, America and Japan, let's take a look together!
Europe, America and Japan Hot Selling Items
As Halloween and other major end-of-year festivals approach, sales of holiday-related products are about to peak. For example, Halloween-themed decorations, toys, string lights and wigs will be popular choices.
Holiday Decoration
- Cosplay costumes: maid costumes, clown costumes, children's cosplay, lolita style dresses, adult sexy suits, etc.
- Kimono Yukata and Cosplay Accessories: Rabbit Ears, Cat Ears, High School Uniforms, Lolita Style Stockings, and more!
- Makeup props and Halloween decorations: stickers, face paint, masks, eye patches, etc.
- Household and dress-up items (Halloween-Thanksgiving): lamps, wigs, costumes, etc.
In terms of scenes of use, the U.S. and Europe stations are mainly suitable for parties and Halloween cosplay, while the Japan station is more diversified, suitable for parties, Halloween cosplay, street parades, cultural festivals, carnivals, ballroom dancing, school drama stages, role-playing, sexy, Valentine's Day, talent shows, anniversary celebrations, and photo shoots, and other occasions.
Consumers in the U.S. are concerned about whether the products have a strong sense of holiday atmosphere and fit the theme. Consumers in the U.S. were concerned about whether the product had a strong holiday atmosphere and whether it fit the theme of the holiday; consumers in Europe were concerned about variety, fun, logistics and price; and consumers in Japan were concerned about practical features such as whether the fabric was lightweight, whether the mask was breathable and whether the socks were elastic.
Generally speaking, Taiwan's foreign trade factories need to pay attention to the IP infringement problem, and at the same time, the products should be able to show the individuality, and the novelty of the products will be more popular with the young people.
Top Sellers in USA
Since the second half of the year, promotional products in the U.S. have been mainly affected by inflation, back to work and back to school, and the release of new Apple models. Cheap daily necessities such as clothing/shoe organizers, office stationery, and cell phone peripherals are all on the promotional list. Cross-border sellers can do a good job of selecting products by studying the market to stimulate users to buy active.
Seasonal Storage
As we enter the fall and winter seasons, the demand for seasonal products increases. Especially due to the current inflation in the U.S., the demand for cheaper daily necessities such as clothing/shoe organizers has risen sharply. Consumers are mainly concerned about whether the products are reusable, cost-effective and space-saving. Sellers can stock more popular X-piece sets, compressed space-saving products, and shoe organizers that are convenient and easy to access.
Office Supplies
In the post-epidemic era, with the gradual rhythm of returning to work and school, the demand for office stationery-related items, such as label printers for office use, continues to grow steadily. Consumers (office workers and students) are concerned about style variety, ease of assembly, and environmental safety. Sellers need to do more micro-innovation on the function to make the products more diverse in style and more convenient to assemble. For art supplies, it is necessary to control the quality of the product, environmental safety and other elements.
Cell Phone Accessories & Peripherals
Every year in September ~ October Apple's new machine release, will lead to new demand for electronic parts products. These products have a short life cycle and need to seize the opportunity of each new product launch to do a good job of product iteration, and at the same time do a good job of inventory management and cost control of the old model.
For products such as cell phone cases/films, charging plugs, headphones, etc., consumers are mainly concerned about the price and product features, such as functionality, performance, and appearance. These seven selection techniques you may not have heard of outside: pay attention to the release time of the new machine, prepare the product design in advance, set aside enough time for production, do a good job of logistics planning, develop a reasonable price strategy, optimize the product page, and lay out the advertisement in advance.
Top Sellers in Europe
As energy supply is tight and prices continue to rise, demand for clean energy products is surging in Europe. Power storage and charging products and heating products have also become the dark horse products in the European market.
Clean Energy and Heating
Renewable energy supply products (solar panels, etc.), storage and charging products (storage batteries, mobile chargers, high-power outdoor chargers), and emergency heating products (lighting emergency lamps, home heaters, and grill lamps) will be very popular.
The smart home and technology category is set to explode in the fall and winter seasons! European consumers have long been attracted to these products and this trend will continue to grow in the second half of the year.
Smart Home Technology
Smart home electronics, portable speakers, air purifiers, water purifiers, and multi-mode bath umbrellas will all be popular choices.
European schools have entered the school season, while the peak of European festivals (Labor Day, Father's Day, Halloween, Thanksgiving, Black Friday, Christmas, etc.) have a unique and deep cultural background and emotional core. Cross-border sellers can study the humanities and customs behind them to stimulate users' purchasing motivation.
School supplies, 3C electronic products, mobile phone accessories and peripherals
School supplies (back-to-school season) such as light stationery (paper, pens, books), pencil bags, school bags, etc., mainly for the student group; 3C electronic products (Black Friday to Christmas) such as mobile phones, TVs, computers, cameras, etc., consumers are mainly male, focusing on a sense of technology and quality of life; phone accessories and peripherals such as cases/films, headphones, etc., consumers are mainly students.
Competition is fierce and product life cycle is short. Therefore, it is necessary to do the following three things: to continuously invest to seize the opportunity of new product launch and product iteration; to do a good job of cost control and enhance the ability to operate merchandise advertising to gain an advantage in the competition; and to improve the efficiency of logistics and distribution.
Top sellers in Japan
As the summer heat fades away, Japan is approaching the height of fall weather from September, which is also the peak season for outdoor activities for Japanese people. Fishing and golf are the two main categories that enjoy peak sales in the fall and second half of the year.
Fishing and Golfing Products
Products such as fishing pliers sets, hooks, scissors, fishing wheels and rods, as well as golf laser rangefinders, golf clubs and golf mats are expected to enjoy peak sales. Consumers are predominantly male and emphasize quality. In recent years, more and more young people have joined the fishing industry, as well as retirees and outdoor enthusiasts who enjoy fishing in the fall and winter.
Sellers can emphasize that fishing products have the following characteristics: material (mainly stainless steel), small size and light weight, high strength and not easy to break, strong stability. Golf products should focus on data accuracy, professionalism, comfort, texture and other features.
Smart Watches
This is a popular category on Amazon.com Black Friday, including smart watches, wireless chargers, watch case film, watch bands, and more. Usage scenarios include business, technology, leisure, and sports. Taiwan manufacturers can start from the following points: smart watch entry threshold is relatively high, focusing on finding breakthroughs in brand positioning (function/appearance); focusing on developing peripheral products of big brand watches; focusing on expanding the fashion accessory attributes of watch bands, so that they can be paired with apparel.
New Year's Decoration, Game & Party Products, Children's Outdoor Toys
These products are targeted at Japan's unique festivals and consumer habits, such as New Year's decorations (kanzashi, kadomatsu, and mirror cakes), party games (card games, gyros, and hayashi boards), and children's outdoor toys (children's tents and bubble machines).
Above is about 2025 fall and winter of the United States station, European station, Japan station three major sites promotional selection list, I hope that this article can help sellers and friends to do a good job in the fall and winter overseas selection. At the same time, sellers should pay attention to grasp the Halloween, Thanksgiving, these big traffic festival business opportunities!
Let's keep in touch! Join Green Circle LINE for more surprises:https://line.me/ti/p/g2Vc38nLnR
# Amazon Global Store # Cross-border E-Commerce # Taiwan Manufacturers # Selection Guide # Holiday Decoration # Smart Home # Cell Phone Accessories # Cross-border Exporters # E-Commerce Entrepreneurs
EN 
ZH_TW 
ZH