Sellers who regularly use Amazon coupons should take note!

Sellers who regularly use Amazon coupons should take note!

Sellers who regularly use Amazon coupons should take note! This key rule is likely to affect your promotional results and profit margins. On Amazon, you are not allowed to have multiple coupons of the same type for the same ASIN at the same time, in order to avoid problems caused by overlapping discounts. It's important for Taiwanese cross-border e-commerce sellers and new sellers to understand this rule!

For example, if the system allows customers to use both 10% and 15% discount coupons, then they will be able to enjoy 25% discounts at checkout, which will drastically reduce your product margins. In the highly competitive cross-border e-commerce market, profit management is a key factor for success.

But did you know? There's a very practical exception to this rule that could be your cross-border e-commerce competitive advantage: OrderSmartSave and ReorderSmart coupons can be scheduled on the same ASIN at the same time. Why can these two coupons co-exist? Because they apply to completely different purchase options.

The "Order Again" coupon can only be used when a customer chooses to make a one-time purchase, while the "Order Smart Save" coupon is designed for subscription-based purchases. This is a very clever design that allows you to promote two different buying patterns at the same time, without the problem of overlapping discounts.

What will really help you realize cost reduction and efficiency is this specific example: suppose you set up a 10% discounted "Order Again" coupon and a 20% discounted "Order Smarter and Save" coupon on the same product when the customer has both coupons at the same time:

• If you place an order through "One Time Purchase", you will receive a discount of 10%.
• 20% discount if ordering through the "Order Smarter" option

This strategy is especially valuable for branded sellers who want to increase one-time purchase conversions and nurture subscribers at the same time!

The most surprising thing is that the Amazon system does not check if the coupon overlaps with other types of promotions (such as limited time promotions). This means that you can create multiple promotions to bring more exposure and sales opportunities for your cross-border products.

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# Amazon Coupon # Cross-border E-commerce Sellers # Taiwan Sellers # Branded Sellers # Cross-border Overseas Sellers