It's unbelievable! Many Taiwanese cross-border sellers have repeatedly submitted their Amazon brand registration applications but have been rejected because they have overlooked a few key steps. In this article, we will provide step-by-step instructions on how to properly register your brand to the Amazon brand registration system, unlocking brand protection and various advantages.
The first time you register a trademark to an Amazon account, you must prepare these 5 key documents:
- Trademark Serial Number and Trademark Return Receipt
- Two product/packaging images, clearly showing the logo, one of which must have your hand in the picture
- Logo Design Drawing Trademark Application: High Quality Logo Images
Not all sellers are aware that these two documents are required:
4. Signed PDF file of the Brand-Manufacturer Agreement
5. Purchase order Invoice to PDF file
To help e-commerce entrepreneurs get through the process, we have provided sample documents for direct download:
- Brand and Manufacturer Agreement
- Purchase OrderInvoice
Now on to the actual registration process, which is much simpler than one might think:
- Visitinghttps://brandregistry.amazon.com/
- Using the login information for a registered Amazon Seller Central account
- Click "Management" → "Register Brand" → "Register Your Brand".
Do you know how sensitive brand name input is? It must match the USPTO record exactly, including case! You can find more information on thehttps://tsdr.uspto.gov/檢查確認.
When uploading a logo, the logo must match the official registration. Product images must show the logo clearly and must not be photoshopped. Here's a tip: Only upload product or packaging photos that were actually taken to ensure they are clearly visible.
At the Account Information step, select "Seller" and the marketplace to which you are submitting your trademarks, and select only one category. The last three columns are not required, and I strongly recommend that you do not fill out these fields.
The final step of manufacturing and distributing the message is crucial:
- Upload Brand and Manufacturer Agreements
- Upload Invoices
- Select "No" (indicating that distribution and license information will not be provided)
- Click to Submit
If done correctly, you will receive a congratulatory email from Amazon for your brand registration within a few days. Sometimes Amazon sends a verification code to your attorney, which you will need to request from your attorney and submit to receive a success notification within 24 hours!
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# Amazon Brand Registration # Taiwan Seller # Cross-border E-commerce # Brand Protection # Amazon Global Store # Cross-border Entrepreneurship # E-commerce Platform # International Brands
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