UK e-commerce market trends 2025: why 75% consumers are abandoning purchases due to return policies
Three words to solve the UK's cross-border e-commerce problems! The UK e-commerce market has huge potential, with a penetration rate of 82.69%, and is expected to reach US$230 billion by 2027. UK consumers are open to cross-border shopping, but have strict shopping standards. Logistics experience is a decisive factor.
Can you believe it? According to a new survey, as many as 75% of UK consumers say they would never buy from a retailer if they didn't trust the delivery and returns provider. This figure far exceeds that of any other market, and demonstrates how demanding the logistics experience is for UK consumers.
The UK's 25-34 year olds are the mainstay of online shopping, and what they like.65% Prefer courier delivery to your home,58% the pursuit of high price-performance products. Most notably, 58% consumers will conduct detailed online research before purchasing large items, which means that the completeness and transparency of product information is crucial.
For cross-border sellers, it is essential to understand the UK's sales policies, particularly the UK VAT requirements and sellable category requirements. These compliance issues, if not handled properly, can lead to serious business risks.
For inexperienced and novice sellers, Amazon UK provides a relatively simple way to enter the market. According to market analysis, apparel and footwear, sports and leisure, home furnishings and high-tech products are the most popular categories with high market demand and growth potential.
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# cross-border e-commerce sellers # UK market analysis # logistics solutions # Amazon UK # opening a store on Europe # TVAT tax # cross-border overseas brands
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