You would never guess that many Taiwanese cross-border sellers have overlooked these 5 key evaluation steps before opening an Amazon store! Whether you are already familiar with the domestic e-commerce business and want to expand into overseas markets, or you are eager to start an e-commerce business from scratch, choosing Amazon as a global sales platform has become the first choice for more and more brand operators. But before you start, do you really know which market your products are suitable for?
Cross-border e-commerce has a multitude of costs and influences to consider, including logistics, reverse logistics, warehousing costs, and marketing budgets, all of which will directly affect your pricing strategy. What's even more unexpected is that you need to familiarize yourself with the laws and regulations of the country you're selling to, to ensure that your goods can be successfully cleared through customs and sold.
There are many factors that affect the performance of the country of sale, including the economic level, social environment, technology and regulations, etc. In this article, we will take you step by step to understand how to evaluate the target sales points. In this article, we will take you step by step through how to evaluate the target sales points, the first thing to evaluate is whether the goods have enough consumption potential in the market, and in which country it is easy to have a better sales performance.
Step 1: Determine the Country of Sale
Amazon has now opened up 15 countries for sales, allowing cross-border multi-national e-commerce with just one account. Most surprisingly, according to Edge by ascential, each country's e-commerce sales as a percentage of total retail shows significant growth from 2017-2026! The choice can be based on a combination of retail scale, e-commerce penetration, geographic location and shipping costs, demographics and cultural differences of the consuming country.
Step 2: Analyze the merchandise
Once you have chosen your target country, the next step is to evaluate the viability of your product. This step is very critical, you need to do a SWOT analysis for your product to find the market entry point. For example, if you want to sell to Japan, you need to analyze the strengths, weaknesses, opportunities and threats of your product in the Japanese market.
Step 3: Inventory the Cost Structure
This is probably the most realistic aspect! Cross-border e-commerce is subject to higher logistics costs than in China, and you have to take into account the rate of depreciation in the transportation process. You have to list out the complete cost structure, including production costs, logistics costs, marketing costs and other costs (e.g. sales commissions, cross-border cash flow fees, etc.). The good news is that Amazon officially offers personalized cost coaching and cost calculator tutorial videos to help e-commerce entrepreneurs estimate merchandise gross margins.
Step 4: Understanding Consumer Country Regulations and Policies
When engaging in cross-border e-commerce, you must be aware of local regulatory requirements, product certification procedures, and import/export certification processes. Each country has different requirements for imported goods, such as CE (Europe), FDA (U.S.), PSE (Japan) and other certification mark. This is an area that many novice sellers tend to overlook but can lead to serious consequences!
Step 5: Prepare the shelves!
After completing the above assessment, congratulations you are ready to start selling globally on Amazon! All you need to do next is to register your account, put your products on the shelves and ship them, and you can start your cross-border e-commerce journey. Amazon has prepared sufficient teaching resources for Taiwan sellers, including the New Seller Starter Kit, Seller University, free live courses, etc. to help you get started and move towards the international market more smoothly.
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# Cross-border E-commerce # Amazon Global Store # Taiwan Sellers # Product Evaluation # Store Opening Guide # E-commerce Entrepreneurs # International Brands # Cross-border Going Overseas # E-commerce Trends in 2025 # Compliance Business
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