You would never have thought that it would be so easy to set up store on Amazon! With Amazon's new sellers on board in 2025, Taiwan's cross-border sellers are facing an unprecedented opportunity to set up store globally. For the hesitant e-commerce entrepreneurs, this article will be your treasure trove for opening a store!
We will analyze the five major aspects of website selection, cost planning, data preparation, registration process and store opening preparation to help you efficiently prepare for the opening of your store. What's more, you can open 14 websites with only one set of information for $39.99 per month!
Step 1: Identify the Amazon site to be launched
Stuck on what website to start with? Amazon is the solution to your selection problem! Currently, Amazon has opened 17 overseas websites for Taiwanese sellers, including popular markets such as North America, Europe, Japan, Australia, Singapore and the Middle East. Each site has its own characteristics, you can choose to sell!
✅ North American stationNorth America: Covering 340 million online shoppers, it is a large-scale market with abundant business opportunities in various categories, making it an ideal first stop for new sellers to go overseas. North America website has perfect operation tools and solutions, which can significantly improve your operation efficiency.
✅ EuropeThe estimated e-commerce revenue in Europe will reach 569.2 billion dollars in 2025, and the online shopping population of more than 500 million Europeans will be comparable to that of the United States + Japan combined! The most surprising thing is that the export program launched by Europe Station allows you to sell one SKU to Austria, Switzerland and other countries easily without additional VAT registration!
✅ Japan StationJapan: As Asia's largest overseas website, Japan Station has many advantages for Taiwan sellers, such as geographic proximity, short logistics time, and less pressure on inventory. Japan Station nearly 30 promotional activities throughout the year, the peak season continues, the newbie order more quickly!
✅ Emerging WebsitesNew sites in Australia, Singapore and the Middle East have young populations and strong spending power, and with the supportive policies of the new sites, the profit margins are quite substantial, making them excellent breakthroughs for business expansion!
Step 2: Plan the estimated cost of opening a business
After identifying your target website, you need to understand the cost components of setting up a business in order to optimize your sales profit margins. The main costs include:
✅ Professional Sales Program Monthly Service FeeYou can access 14 websites for only $39.99 per month! And now you can enjoy a limited time monthly fee waiver for 3 emerging blue ocean sites in Singapore and the Middle East!
✅ Sales Commission: Different percentages of sales commission are charged for different categories, please check the specific rate after confirming the product.
✅ Logistics FeeIf you choose FBA, the cost consists of a warehouse fee and a delivery fee. Warehousing fee is charged monthly according to the space occupied by the goods, and delivery fee is charged per piece according to the size and weight of the goods. You can also choose to pay for value-added services, such as product labeling, packing and so on.
✅ Other FeesIncludes advertising and promotion costs, refund processing fees, brand registration, etc. Consult your Account Manager for details.
Step 3: Preparation of pre-registration materials
Before you start registration, you must prepare the following five required information, otherwise you will not be able to register successfully:
✅ Scanned color copy of the company's business license: It must be issued from Taiwan, should be more than 45 days from the expiration date, and the company is in existence.
✅ Scanned color copy of legal representative's identity card: The name on the ID card must be the same as the name of the legal representative and the name of the registered account holder of the business license and within the validity period.
✅ Valid credit card for international payments: It is recommended to use VISA or Mastercard (VISA preferred), make sure the payment function is enabled in the currency of the country of sale, and have a sufficient credit limit.
✅ Accurate and up-to-date contact informationContact person's e-mail address, telephone number (legal representative's telephone number is recommended); company's address, contact telephone number.
✅ Bank account for receiving payments: You can choose one of the three ways: Taiwan bank account, Hong Kong regional or overseas bank account, or third-party service provider deposit account.
Reminder: As registration of business license and brand registration takes longer time, it is recommended to allow sufficient time for preparation of documents!
Step 4: Registration Process and Qualification Audit
✅ Fill in the registration information correctly: The registration process is irreversible! Please have all materials ready before you start. Registration can be interrupted temporarily and then continued by logging in with the correct email and password.
The information you need to fill in mainly includes: the country where the company is located, type and name; registration number, business address, name of legal representative, telephone number of main contact person; legal representative's identity information and address, beneficiary information; credit card information, collection account information; store, product information, etc.
✅ Opening Qualification Audit Information: After completing the information, you will proceed to the qualification session, which may include:
- Identity verification: Provide the front and back of the legal representative's ID card and a color photo or scanned copy of the company's business license.
- Video Verification: Choose between "Instant Video Call" or "Scheduled Video Call".
- Address verification: Fill in the accurate actual business address of the company, will receive a verification code postcard
✅ Supplementary Information and Account Audit Information: Some sites require additional materials, such as:
- North America Tax Audit: Supplemental Tax Information and Improvement of Bank Deposit Accounts
- KYC Audit in Europe: Preparation of Company and Personal Documents, Supplementary Documents, etc.
- Account Review: Preparing the appropriate documents to file a complaint based on specific circumstances
Step 5: Preparation after Registration
Congratulations! After completing the above four steps, you can log in to the website you want to operate to create product information and start selling. However, you still need to prepare the product detail page (listing), logistics, and branding matters before you can officially start the store operation:
✅ Upload products to improve your listing: Listing is the most intuitive way of displaying merchandise, and it is also the hub of traffic and conversion. Preparation includes: checking if categories and products need to be approved, preparing compliant images and copy, and preparing GTIN codes.
✅ Arranging logistics for shipmentYou can choose "Seller Sells, Amazon Delivers" or "Seller Sells, Seller Delivers". Using Amazon Logistics (FBA) allows Amazon to do the order picking, packing, delivery and customer service for you.
✅ Registered Brands Build Image: Registered brands not only boost consumer confidence, but they also have access to brand protection tools like the Transparency program, which helps your ASINs say goodbye to fake followers, and brand analytics tools to pinpoint your positioning and develop a strategy.
Amazon is the place to be! Don't hesitate, the door to cross-border e-commerce is open for you, act now and start your global sales journey!
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# Amazon Global Store # Cross-border E-commerce # Taiwan Sellers # E-commerce Entrepreneurs #FBA Logistics # Cross-border Exporters # Brand Protection # Global Selling
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