Cross-border e-commerce circle dare not say 3 amazing secrets, Taiwan cross-border sellers must know! On the Amazon platform, the saying "seven points rely on selection, three points rely on operation" is definitely not a waste of time. Selecting a group of products that meets the consumer trend not only accelerates the opening of new markets, but also accumulates sales rankings faster, while reducing inventory pressure and obtaining a more lucrative return.
Selection strategy is a key aspect of e-commerce success, which not only affects product costs, sales copy, and logistics costs, but also directly determines your sales performance and profit margins. Amazon sellers must evaluate carefully to stand out in the fierce cross-border e-commerce market.
What is the purpose of product selection? Simply put, it is to objectively evaluate the business opportunities of products through data-based methods, and comprehensively consider factors such as site environment, product analysis, risk assessment, and profit assessment, in order to select products with relative business opportunities and enhance the profitability of operating Amazon.
What you may not realize is that there are four basic principles that influence the success of product selection: starting from demand, observing competitors, considering profits, and avoiding risks. Most surprisingly, many brand operators who are new to cross-border e-commerce often forget to include "advertising and marketing costs" in their cost structure! In online sales, active advertising is a necessary means of driving traffic, which is completely different from the logic of offline sales.
In order to find potential products, it is recommended to follow a five-step selection process: first, lock down the target category, then collect data, then process the data, then filter the five dimensions of potential selection, and finally evaluate the selected potential products. In this process, the "Business Opportunity Explorer" and "Amazon Best Seller" provided by Amazon are powerful free tools that can help you analyze the market situation more accurately.
Products selected through the above methods represent a higher chance of profitability. Next, you need to analyze the product characteristics in more detail, assess compliance risks, and calculate expected operating margins.
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# Amazon Global Store # Cross-border E-commerce # Product Selection # E-commerce Entrepreneurs # Taiwan Sellers # Digital Marketing # Global Selling # E-commerce Platforms
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