You wouldn't believe that many Taiwanese cross-border brand owners selling electrical products on Amazon Japan have overlooked the "small detail" of PSE certification, resulting in goods being taken off the shelves, slow-moving in stock, and even facing legal risks! The safety standards for electrical products in the Japanese market are much stricter than you may think.
As the electrical appliance industry booms, more and more Taiwanese manufacturers are successfully entering the international market with the selling points of "practicality, affordability and quality". Some people say that the Japanese appliance market is saturated, but it has been proven that with the right knowledge of compliance, Taiwanese brands can still have a place in this highly competitive market.
What is PSE certification? It is a mandatory safety certification for electrical products in Japan, and almost all products connected to an AC power source are required to obtain it. The most shocking part is that Japan divides 457 types of electronic equipment into two categories: 116 "Specified Electrical Appliances" require the diamond-shaped PSE mark, while 341 "Non-Specified Electrical Appliances" use the round-shaped PSE mark.
This categorization is not arbitrary! "Specified electrical appliances" are considered to have a higher risk during use, such as AC adapters, power extension cords, etc., while "non-specified electrical appliances" include TVs, air conditioners, and LED lights. Any electrical appliances sold on Amazon Japan must provide the appropriate PSE certification documents.
For example, if you want to sell AC adapters, you need to provide a copy of your business plan, a photo of the label, and a certificate of conformity; whereas to sell LED lights, you need a copy of your business plan, a photo of the label, and other more simplified documents.
It is important to note that Amazon Japan has special rules for lithium-ion batteries and completely prohibits the sale of all cylindrical lithium-ion batteries, including 18650, 14500, etc. This is an important detail that many Taiwanese sellers tend to overlook. This is an important detail that many Taiwanese sellers tend to overlook.
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# Japan Electrical Appliance Market #PSE Certification # Amazon Japan # Taiwan Cross-border Sellers # Product Compliance # Lithium-ion Battery # Cross-border E-commerce # Amazon Global Store
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