真沒想到亞馬遜入駐流程竟然可以這麼清晰！2025年亞馬遜新賣家入駐火熱進行中，對於想要開拓國際市場的台灣跨境賣家來說，這絕對是一個不容錯過的機會。
之前亞馬遜已為大家詳細介紹了0基礎開啟跨境電商的五大步驟。如果你對開店的前期準備還有些許困惑，這篇文章將是你的最佳指南！我們將從網站選擇、成本規劃、資料準備、註冊流程到開店準備五個方面進行全面解析，幫助你高效準備開店事宜！
📍 Step 1：確定即將開拓的亞馬遜網站
糾結從什麼網站開始起步？亞馬遜解決你的選擇困難症！目前亞馬遜為台灣賣家開放了17大海外網站，包括北美（美國、加拿大、墨西哥）、歐洲（英國、法國、德國等9國）、日本、澳洲、新加坡及中東（阿聯酋、沙特）。最讓人驚喜的是，這17大網站各有千秋，你都可以選擇銷售！
✅ North American station：覆蓋3.4億網購消費者，規模龐大、各品類商機豐富，是新手賣家理想的出海首選。北美站擁有完善的營運工具和解決方案，能有效提升你的營運效率。
✅ Europe：預計2025年歐洲電商收入將達5692億美元，網購人口超過5億！而且，歐洲站推出的出口計畫讓你無需額外註冊VAT，一個SKU就能輕鬆賣到奧地利、瑞士等多國市場！
✅ Japan Station：作為亞洲最大出海網站，對台灣賣家有地理位置近、物流時間短、庫存壓力小等優勢。日本站全年近30檔促銷活動，旺季不斷，新手出單更迅速！
✅ Emerging WebsitesNew sites in Australia, Singapore and the Middle East have young populations and strong spending power, and with the supportive policies of the new sites, the profit margins are quite substantial, making them excellent breakthroughs for business expansion!
📍 Step 2：規劃預計的開店成本
在確定好你即將要開拓的亞馬遜網站後，你需要全面了解開店成本構成，才能優化銷售利潤空間：
✅ Professional Sales Program Monthly Service Fee：僅需一套39.99美元月租的資料，就可開通14大網站！而現在入駐新加坡、中東3大新興藍海網站，竟然還能享限時免月租優惠！這樣的性價比，你絕對不能錯過！
✅ Sales Commission: Different percentages of sales commission are charged for different categories, please check the specific rate after confirming the product.
✅ Logistics Fee: If you choose Amazon Logistics (FBA), the costs mainly include:
- Warehouse fee: charged monthly according to the actual space occupied by the merchandise
- Delivery charge: per piece according to the size and weight of the product
- Other fees: unplanned fees, according to specific circumstances
FBA還提供多種可選付費增值服務，如商品貼標、打包、訂單移除等，可根據你的實際需求選擇。
✅ Other FeesIncludes advertising and promotion fee, refund handling fee, list fee, dedicated account manager fee, brand registration, etc. Consult your account manager for details.
📍 Step 3：籌備註冊前期材料
在開始註冊帳戶前，請你提前準備好以下五個必備資料，缺一不可：
✅ Scanned color copy of the company's business license: It must be issued from Taiwan, should be more than 45 days from the expiration date, and the company is in existence.
✅ Scanned color copy of legal representative's identity card: The name on the ID card must be the same as the name of the legal representative and the name of the registered account holder of the business license and within the validity period.
✅ Valid credit card for international payments: It is recommended to use VISA or Mastercard (VISA preferred) to ensure that the payment function is enabled in the currency of the country of sale and that you have a sufficient credit limit.
✅ Accurate and up-to-date contact informationContact person's e-mail address, telephone number (legal representative's telephone number is recommended); company's address, contact telephone number.
✅ Bank account for receiving payments: One of the following three options is available:
- Taiwan Bank Account: Receive Global Payments in Taiwan Dollars
- Hong Kong or overseas bank accounts: Receive payments in local currency
- Third Party Provider Deposit Accounts: Using an account provided by a payment service provider
Reminder: As it takes a long time to register a business license and brand registration, it is advisable to allow sufficient time for preparation of materials! The more prepared you are, the smoother the process will be.
📍 Step 4：註冊流程及資質審核
✅ Fill in the registration information correctly: The registration process is irreversible! Please have all materials ready before registering, otherwise you will get stuck at one of the intermediate steps and will not be able to continue. The registration process can be interrupted temporarily and then resumed with the correct e-mail address and password.
The information you need to fill out mainly includes: basic company information, legal representative information, credit card and charge account information, store product information, etc.
✅ Opening Qualification Audit Information: After completing the information, you will proceed to the qualification session, which may include:
- Identity verification: Provide color scanned copy of legal representative's identity card and company's business license
- Video Verification: Choose between "Instant Video Call" or "Scheduled Video Call".
- 地址驗證：填寫準確的公司實際經營地址，將在5-8個工作日內收到驗證碼明信片
✅ Supplementary Information and Account Audit Information: Some sites require additional materials:
- North America Tax Audit: Supplemental Tax Information and Improvement of Bank Deposit Accounts
- KYC Audit in Europe: Preparation of company and personal documents, notarized documents, etc.
- Account Review: Preparing the appropriate documents to file a complaint based on specific circumstances
📍 Step 5：註冊後的準備工作
Congratulations! After completing the above four steps, you can choose to log in to the website you want to operate to create product information and start selling. However, you still need to prepare the product detail page (listing), logistics, and branding matters before officially launching your store:
✅ Upload products to improve your listing: Listings are the most intuitive way to display merchandise and are the central hub for Amazon traffic and conversion. Preparation includes:
- Confirmation of the need for approval of classifications and commodities
- Prepare compliant images for Main/Annex/A+.
- Prepare compliant copy for headlines/five-point descriptions/product descriptions, etc.
- Preparation of GTIN commodity codes (UPC/EAN/JAN, etc.)
✅ Arranging logistics for shipmentYou can choose "Seller sells, Amazon delivers" or "Seller sells, seller delivers". Using Amazon Logistics (FBA) allows Amazon to complete order sorting, packaging, delivery and customer service for you, greatly reducing your operational pressure.
✅ Registered Brands Build Image: Registered brands not only boost consumer confidence, but they also have access to brand protection tools like the Transparency program, which helps your ASINs say goodbye to fake followers, and brand analytics tools to pinpoint your positioning and develop a strategy.
Amazon is the place to be! The door to cross-border e-commerce is open for you, so act now and start your global sales journey!
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