Do you know why now is the best time to enter Amazon, the 2025 Amazon New Seller Entry is in full swing? For Taiwan's cross-border sellers who want to develop the international market, this is definitely an opportunity not to be missed.
Amazon has already introduced the five steps to start a cross-border e-commerce business in detail, but if you are still a little confused about the pre-preparation for opening a store, this article will be your savior! We will comprehensively analyze five aspects from website selection, cost planning, data preparation, registration process to store opening preparation, to help you efficiently prepare for store opening matters!
Step 1: Determine which Amazon site you will be launching
Not sure which website to start with? This is probably the first problem that many new sellers face. But excitingly, Amazon has opened 17 overseas websites for Taiwanese sellers! Including North America (U.S., Canada, Mexico), Europe (Britain, France, Germany and other 9 countries), Japan, Australia, Singapore and the Middle East (UAE, Saudi Arabia).
Each station has its own characteristics, so you can choose the most suitable starting point according to your own situation:
✅ North American stationThe company's business model: covering 340 million online shoppers, with a huge scale, abundant business opportunities in various categories, and comprehensive operational tools and solutions, it is the ideal choice for novice sellers to go overseas!
✅ EuropeThe e-commerce revenue in Europe is expected to reach 569.2 billion dollars in 2025, and the population of online shoppers will be more than 500 million! What's even more surprising is that the export program launched by Europe Station allows you to sell one SKU to Austria, Switzerland and other markets easily without additional VAT registration!
✅ Japan StationAs Asia's largest website, Taiwan sellers have the advantages of geographic proximity, short logistics time, and less pressure on inventory. Nearly 30 promotional activities throughout the year, newbie orders more quickly!
✅ Emerging WebsitesAustralia, Singapore, the Middle East and other new sites with young populations and strong spending power, coupled with supportive policies, offer substantial profit margins and are excellent breakthroughs for business expansion!
Step 2: Plan the estimated cost of opening a store
After identifying your target site, you need to have a comprehensive understanding of the cost components of setting up a business in order to optimize your sales profit margins:
✅ Professional Sales Program Monthly Service FeeYou can get access to 14 websites for only $39.99 per month! And now you can enjoy a limited time free monthly subscription to 3 emerging blue ocean sites in Singapore and the Middle East!
✅ Sales Commission: Different percentages of sales commission are charged for different categories, please check the specific rate after confirming the product.
✅ Logistics Fee: If you choose Amazon Logistics (FBA), the costs mainly include:
- Warehouse fee: charged monthly according to the actual space occupied by the merchandise
- Delivery charge: per piece according to the size and weight of the product
- Other fees: unplanned fees, according to specific circumstances
In addition, FBA offers a wide range of optional value-added services such as labeling, packing, and order removal.
✅ Other FeesIncludes advertising and promotion fee, refund handling fee, list fee, dedicated account manager fee, brand registration, etc. Consult your account manager for details.
Step 3: Preparation of pre-registration materials
Before you start the registration process, you must prepare the following five mandatory documents:
✅ Scanned color copy of the company's business license: It must be issued from Taiwan, should be more than 45 days from the expiration date, and the company is in existence.
✅ Scanned color copy of legal representative's identity card: The name on the ID card must be the same as the name of the legal representative and the name of the registered account holder of the business license and within the validity period.
✅ Valid credit card for international payments: It is recommended to use VISA or Mastercard (VISA preferred) to ensure that the payment function is enabled in the currency of the country of sale and that you have a sufficient credit limit.
✅ Accurate and up-to-date contact informationContact person's e-mail address, telephone number (legal representative's telephone number is recommended); company's address, contact telephone number.
✅ Bank account for receiving payments: One of the following three options is available:
- Taiwan Bank Account: Receive Global Payments in Taiwan Dollars
- Hong Kong or overseas bank accounts: Receive payments in local currency
- Third Party Provider Deposit Accounts: Using an account provided by a payment service provider
Reminder: As it takes a long time to register business license and brand registration, it is recommended to plan ahead and allow sufficient time to prepare the documents!
Step 4: Registration Process and Qualification Audit
✅ Fill in the registration information correctly: The registration process is irreversible! Please prepare all the materials before you start. The information you need to fill out mainly includes basic company information, legal representative information, credit card and charge account information, and store product information.
✅ Opening Qualification Audit Information: After completing the information, you will proceed to the qualification session, which may include:
- Identity verification: Provide color scanned copy of legal representative's identity card and company's business license
- Video Verification: Choose between "Instant Video Call" or "Scheduled Video Call".
- Address verification: Fill in the accurate actual business address of the company, will receive a verification code postcard
✅ Supplementary Information and Account Audit Information: Some sites require additional materials:
- North America Tax Audit: Supplemental Tax Information and Improvement of Bank Deposit Accounts
- KYC Audit in Europe: Preparation of company and personal documents, notarized documents, etc.
- Account Review: Preparing the appropriate documents to file a complaint based on specific circumstances
Step 5：Preparation after registration
After completing the above four steps, you can login to your target website to create product information and start selling. However, you still need to do the following before you officially open your store:
✅ Upload products to improve your listing: Listing is the most intuitive way of displaying your products, and it is also the key to traffic and conversion. Preparation includes:
- Confirmation of the need for approval of classifications and commodities
- Prepare compliant images for Main/Annex/A+.
- Prepare compliant copy for headlines/five-point descriptions/product descriptions, etc.
- Preparation of GTIN commodity codes (UPC/EAN/JAN, etc.)
✅ Arranging logistics for shipmentYou can choose "Seller sells, Amazon delivers" or "Seller sells, seller delivers". Using Amazon Logistics (FBA) allows Amazon to complete order sorting, packaging, delivery and customer service for you, greatly reducing your operational pressure.
✅ Registered Brands Build Image: Registered brands not only boost consumer confidence, but they also have access to brand protection tools like the Transparency program, which helps your ASINs say goodbye to fake followers, and brand analytics tools to pinpoint your positioning and develop a strategy.
Now is the best time to join Amazon! The door to cross-border e-commerce is open for you, so act now and start your global sales journey!
Do you have any questions that you would like to be answered immediately? Don't hesitate to add our LINE, the green circle is waiting for you:https://line.me/ti/p/g2Vc38nLnR
# Amazon Global Store # Cross-border E-commerce # Taiwan Manufacturer # Newbie Shopper # Cross-border Logistics # International E-commerce # North America # Europe
EN 
ZH_TW 
ZH