I really did not think that Amazon stationing process can be so clear! 2025 Amazon new sellers stationed in the hot, for the Taiwan cross-border sellers who want to open up the international market, this is definitely an opportunity that can not be missed.
Previously, Amazon has detailed the five steps to start a cross-border e-commerce business with 0 basics. If you are still a little confused about the preparation for opening a store, this article will be your best guide! We will comprehensively analyze five aspects from website selection, cost planning, data preparation, registration process to store opening preparation, to help you efficiently prepare for store opening matters!
📍 Step 1: Identify the Amazon site to be launched
Stuck on what website to start with? Amazon solves your selection problem! Currently, Amazon has opened 17 overseas websites for Taiwan sellers, including North America (U.S., Canada, Mexico), Europe (U.K., France, Germany and 9 other countries), Japan, Australia, Singapore and the Middle East (UAE, Saudi Arabia). The most surprising thing is that each of these 17 websites has its own specialties, and you can choose to sell on all of them!
✅ North American stationNorth America is the first choice for novice sellers to go overseas as it covers 340 million online shoppers, with a huge scale and abundant business opportunities in various categories. North America website has perfect operation tools and solutions, which can effectively improve your operation efficiency.
✅ Europe: It is estimated that in 2025, Europe's e-commerce revenue will reach 569.2 billion US dollars, and the online shopping population will exceed 500 million! Moreover, the export program launched by Europe Station allows you to sell one SKU to Austria, Switzerland and other markets easily without additional VAT registration!
✅ Japan Station: As Asia's largest overseas website, Taiwan sellers have the advantages of geographic proximity, short logistics time, inventory pressure and so on. Japan station nearly 30 promotional activities throughout the year, the peak season continues, the newbie order more quickly!
✅ Emerging WebsitesNew sites in Australia, Singapore and the Middle East have young populations and strong spending power, and with the supportive policies of the new sites, the profit margins are quite substantial, making them excellent breakthroughs for business expansion!
📍 Step 2: Plan the estimated cost of opening a store
After identifying the Amazon site you are going to develop, you need to have a thorough understanding of the cost components of setting up a store in order to optimize your sales profit margins:
✅ Professional Sales Program Monthly Service FeeYou only need a set of data at $39.99 per month to access 14 major websites! And now you can even enjoy a limited time free monthly subscription when you join 3 emerging blue ocean websites in Singapore and the Middle East! You can't afford to miss out on such a great price/performance ratio!
✅ Sales Commission: Different percentages of sales commission are charged for different categories, please check the specific rate after confirming the product.
✅ Logistics Fee: If you choose Amazon Logistics (FBA), the costs mainly include:
- Warehouse fee: charged monthly according to the actual space occupied by the merchandise
- Delivery charge: per piece according to the size and weight of the product
- Other fees: unplanned fees, according to specific circumstances
FBA also provides a variety of optional paid value-added services, such as merchandise labeling, packing, order removal, etc., which can be selected according to your actual needs.
✅ Other FeesIncludes advertising and promotion fee, refund handling fee, list fee, dedicated account manager fee, brand registration, etc. Consult your account manager for details.
📍 Step 3: Preparation of Pre-registration Materials
Before you start to register your account, please prepare the following five essential information in advance, you can't do without any of them:
✅ Scanned color copy of the company's business license: It must be issued from Taiwan, should be more than 45 days from the expiration date, and the company is in existence.
✅ Scanned color copy of legal representative's identity card: The name on the ID card must be the same as the name of the legal representative and the name of the registered account holder of the business license and within the validity period.
✅ Valid credit card for international payments: It is recommended to use VISA or Mastercard (VISA preferred) to ensure that the payment function is enabled in the currency of the country of sale and that you have a sufficient credit limit.
✅ Accurate and up-to-date contact informationContact person's e-mail address, telephone number (legal representative's telephone number is recommended); company's address, contact telephone number.
✅ Bank account for receiving payments: One of the following three options is available:
- Taiwan Bank Account: Receive Global Payments in Taiwan Dollars
- Hong Kong or overseas bank accounts: Receive payments in local currency
- Third Party Provider Deposit Accounts: Using an account provided by a payment service provider
Reminder: As it takes a long time to register a business license and brand registration, it is advisable to allow sufficient time for preparation of materials! The more prepared you are, the smoother the process will be.
📍 Step 4: Registration Process and Qualification Audit
✅ Fill in the registration information correctly: The registration process is irreversible! Please have all materials ready before registering, otherwise you will get stuck at one of the intermediate steps and will not be able to continue. The registration process can be interrupted temporarily and then resumed with the correct e-mail address and password.
The information you need to fill out mainly includes: basic company information, legal representative information, credit card and charge account information, store product information, etc.
✅ Opening Qualification Audit Information: After completing the information, you will proceed to the qualification session, which may include:
- Identity verification: Provide color scanned copy of legal representative's identity card and company's business license
- Video Verification: Choose between "Instant Video Call" or "Scheduled Video Call".
- Address Verification: Fill in the accurate company's actual business address and you will receive the verification code postcard within 5-8 working days.
✅ Supplementary Information and Account Audit Information: Some sites require additional materials:
- North America Tax Audit: Supplemental Tax Information and Improvement of Bank Deposit Accounts
- KYC Audit in Europe: Preparation of company and personal documents, notarized documents, etc.
- Account Review: Preparing the appropriate documents to file a complaint based on specific circumstances
📍 Step 5: Preparation after Registration
Congratulations! After completing the above four steps, you can choose to log in to the website you want to operate to create product information and start selling. However, you still need to prepare the product detail page (listing), logistics, and branding matters before officially launching your store:
✅ Upload products to improve your listing: Listings are the most intuitive way to display merchandise and are the central hub for Amazon traffic and conversion. Preparation includes:
- Confirmation of the need for approval of classifications and commodities
- Prepare compliant images for Main/Annex/A+.
- Prepare compliant copy for headlines/five-point descriptions/product descriptions, etc.
- Preparation of GTIN commodity codes (UPC/EAN/JAN, etc.)
✅ Arranging logistics for shipmentYou can choose "Seller sells, Amazon delivers" or "Seller sells, seller delivers". Using Amazon Logistics (FBA) allows Amazon to complete order sorting, packaging, delivery and customer service for you, greatly reducing your operational pressure.
✅ Registered Brands Build Image: Registered brands not only boost consumer confidence, but they also have access to brand protection tools like the Transparency program, which helps your ASINs say goodbye to fake followers, and brand analytics tools to pinpoint your positioning and develop a strategy.
Amazon is the place to be! The door to cross-border e-commerce is open for you, so act now and start your global sales journey!
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# Amazon Global Store # Cross-border E-commerce # Taiwan Sellers # Cross-border Brands #FBA Logistics # Brand Protection # E-commerce Entrepreneurs # Amazon Mall
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