It's amazing how Amazon logistics choices can have such a significant impact on sales performance! As an Amazon seller, one of the key decisions you must face is: whether to choose FBA or FBM? Both methods have their own advantages and disadvantages, and a wise choice will directly affect your sales performance, profit margins and customer satisfaction.
What is the essential difference between FBA and FBM? FBA (Fulfillment by Amazon) refers to the seller's paid use of Amazon's warehousing space, and Amazon is responsible for taking orders, picking, packing and distribution; while FBM (Fulfillment by Merchant) is the seller's own management of inventory and handling of all logistics aspects, including storage, distribution, and customer service support. customer service support.
The advantages of FBA are amazing! First of all, you can completely eliminate the hassle of thinking about shipping and delivery. Regardless of the size of your store, a variety of Amazon supported delivery options are available, including the popular Prime two-day free shipping. What's even more shocking is that, according to the latest market data, more than 50% of Amazon customers are unwilling to consider items from non-FBA sellers! The reason behind this is not only fast delivery, but also Amazon's excellent customer service guarantee.
But what is the biggest drawback of FBA? Undoubtedly, it's the cost. Amazon charges a monthly storage fee per cubic foot, which can significantly erode profits for large or low volume items. An effective solution is to utilize Amazon's Inventory Health Report to optimize inventory management and avoid unnecessary warehousing fees.
In contrast, the biggest advantage of FBM is that sellers have complete control over the packaging and delivery process to ensure that their goods reach their customers safely and without damage. However, you have to take care of the selection, packaging, shipping and customer service on your own, which can be extremely time-consuming and challenging.
It is worth noting that many successful cross-border e-commerce sellers use both FBA and FBM strategies according to different commodity characteristics. For example, if you operate both online and physical stores, or if your goods require special packaging, FBM may be more flexible; while if your business model focuses on fast delivery and quality customer experience, FBA is undoubtedly a better choice.
Return policy is another factor that should not be ignored, FBA will accept returns unconditionally, while FBM can usually set stricter return conditions. This is one of the reasons why most buyers prefer FBA sellers, and it also gives FBA sellers a better reputation and ranking advantage on the platform.
One of the main complaints that sellers have about FBA is the packaging of goods. Sometimes the goods may not be packed according to the standard, resulting in damage during the shipping process. The solution to this is to clearly label the packaging instructions on the product, such as "single item, do not open", or simply choose FBM to ensure the quality of the packaging.
Want to know more? Join our Green Circle LINE and we'll be there for you:https://line.me/ti/p/g2Vc38nLnR
# Cross-border E-commerce # Amazon Global Store #FBA Logistics # Taiwan Sellers # Amazon Sellers # Cross-border Entrepreneurs # Global E-commerce Platform # International Brands
EN 
ZH_TW 
ZH