2025 Update! Report on the Winning Data of Taiwanese Brands in Japanese E-commerce Industry
For Taiwanese cross-border sellers who want to enter the Japanese market, here's a trick for you: you don't have to invest blindly or make decisions based on your feelings, just refer to TMO's newly released monthly data report on Japan's Rakuten platform, and you'll be able to accurately grasp the pulse of the market!
Taiwan sellers who always pay attention to cross-border e-commerce should pay attention to the fact that Japan, as the world's fourth largest economy, with a GDP of 4.02 trillion US dollars in 2024, its e-commerce market in the consumer goods sector in 2023 has reached a size of 14.7 trillion yen (about 110 billion US dollars), a year-on-year growth of 4.8%. As one of the largest e-commerce platforms in Japan, Rakuten accounts for 28% of Japan's online B2C market, with 130 million registered users, covering more than 80% of the Japanese population!
At a lower cost than recruiting a manager-in-charge, you can gain more precise market insights! TMO will publish a monthly report on Japanese e-commerce data from 2025, analyzing sales performance such as category share, sales volume and volume share, best-selling products, and price range based on Rakuten's monthly sales data.
This data update also means new opportunities for Taiwan's cross-border brands to go overseas. 2025 February-April data shows that Home & Living, Electronics & Gadgets, and Food & Beverages are the top three most popular categories on Rakuten's platforms, with a total of about 60% or more of the online market share.
What's even more exciting is that in the pet food/supplies category, an automatic cat litter box from Chinese brand CATLINK, priced at nearly $300, made it to the top five best-selling products! This shows that even high-priced products can be successful in the Japanese market as long as they are of high quality.
Want to know more? Join our Green Circle LINE and we'll be there for you:https://line.me/ti/p/g2Vc38nLnR
# Cross-border E-commerce # Taiwan Sellers # Brands Going Overseas # Japan E-commerce Market #Rakuten Data # Cross-border Exporters # E-commerce Entrepreneurs # Global Sales
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