2025 UK cross-border e-commerce revealed: why 62% consumers are concerned about sustainability
Any cross-border seller who wants to enter the UK market has made a mistake in the first step of logistics! The latest research shows that e-commerce penetration in the UK has reached a staggering 82.69%, and it is expected that by 2027 the market size will exceed US$230 billion. Behind this figure lies a huge business opportunity, but there are also many challenges.
Can you believe it? Up to 80% of UK consumers said they would simply abandon their shopping cart if their preferred delivery option was not available! And 75% of consumers left because they were not satisfied with the return process. These figures clearly show that the logistics experience has become a decisive factor in conversion rates.
More notably, sustainability has evolved from a brand differentiator to a core consumer need. 62% of UK consumers consider sustainability when shopping online, with 25% even abandoning their shopping carts due to sustainability concerns. 55% of UK consumers opt for second-hand or refurbished goods, and 58% are willing to take part in recycling or buy-back programs offered by retailers. The UK consumer is willing to participate in recycling or buy-back programs offered by retailers.
The UK's 25-34 year olds are the main online shoppers, 65% preferring courier delivery to their homes and 58% pursuing high price-performance products. At the same time, 58% consumers will conduct detailed online research before buying large items.
For new sellers, Amazon UK is an ideal starting point. Popular categories include clothing and footwear, sports and leisure, home furnishings and tech products. But don't forget to fully understand the UK's selling policies, especially VAT rules and sellable items requirements.
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# Cross-Border Ecommerce Sellers # UK Ecommerce Marketplace # Sustainability Trends # Logistics Solutions # Amazon UK # Europe Sellers #VAT Taxes
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