2025 UK e-commerce revolution: the rise of AI-driven shopping experiences and social commerce
It's finally here! The UK e-commerce market is undergoing unprecedented changes, which is both a challenge and an opportunity for cross-border sellers. According to the latest data, the penetration rate of e-commerce in the UK has reached 82.69%, and it is expected that the market size in 2027 will exceed US$230 billion. AI technology and social commerce are completely reshaping consumer behavior.
What a surprise, 60% UK consumers want retailers to offer AI-powered shopping features! Virtual try-ons, AI shopping assistants and voice product searches were the most popular features.25% UK consumers are already using voice commands to shop and this trend is growing rapidly.
Even more alarmingly, social commerce is replacing traditional e-commerce sites.63%hese platforms are predicted to be their primary shopping destination by 2030, as UK consumers say they have already shopped through social media.77% Consumers admit that virality and community buzz influence their purchasing decisions.
The UK's 25-34 year olds are the main online shoppers, and their shopping habits are evolving rapidly.65% prefer courier delivery to their homes,58% pursue high price/performance ratio products,58% and conduct detailed online research before purchasing big-ticket items.
For cross-border sellers, it's important to understand the UK's sales policies, especially VAT regulations and sellable category requirements. Amazon UK remains an ideal starting point for new sellers, with popular categories including apparel and footwear, sports and leisure, home furnishings and tech products.
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# Cross-border e-commerce sellers #AI shopping experience # Social commerce trends # UK e-commerce market # Amazon UK # Cross-border overseas brands # e-commerce data analysis
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