We often hear that cross-border e-commerce is very hot, but do you really understand it? This article will provide you with an in-depth analysis of what is cross-border e-commerce, its characteristics and trends, to help Taiwan's cross-border sellers to seize the opportunity!
Cross-border e-commerce refers to a kind of international business activities between trading entities in different countries and territories, using e-commerce to conduct online ordering, payment and settlement, and through cross-border logistics to deliver the goods, customs clearance, final delivery, and completion of the transaction. Unlike the traditional foreign trade model, cross-border e-commerce does not have importers and wholesalers, so e-commerce entrepreneurs can shorten the transaction chain, reduce intermediate links, and enhance profit margins.
Not everyone understands that cross-border e-commerce relies on the Internet, and therefore possesses many Internet-related characteristics, such as: global, intangible, anonymous, real-time, and paperless. Meanwhile, as a relatively new business model, cross-border e-commerce is still in the developmental stage, and the relevant regulations, policies, facilities, and channels may continue to change as the industry develops. Therefore, in order to maintain the stable and healthy development of cross-border e-commerce, each country's policy or channel regulations will show a characteristic of rapid evolution with the development of the industry.
You would never have guessed that cross-border e-commerce has become an important part of global trade as the process of global digitization continues to advance. According to authoritative data, China's cross-border e-commerce exports reached 1.83 trillion yuan in 2023, a year-on-year growth of 19.6%, far exceeding the overall foreign trade growth level of 0.6%. What's even more amazing is that China's cross-border e-commerce turnover is expected to reach 2.5 trillion yuan by 2025, bringing unprecedented opportunities for Taiwan's e-commerce entrepreneurs!
At the policy level, the Central Economic Work Conference emphasized "accelerating the cultivation of new dynamics in foreign trade and expanding cross-border e-commerce exports". 2024, the Ministry of Commerce (MOFCOM) issued the "Certain Measures for Expanding Cross-Border E-Commerce Exports and Promoting Overseas Warehousing Development", which develops the "Cross-Border E-Commerce+Industry Zone In addition, the Ministry of Commerce issued the "Guidelines on Intellectual Property Protection for Cross-border E-commerce" and a series of favorable policies.
The biggest problem is that many Taiwanese sellers do not realize the changing trend. With the slowdown in economic growth in Europe and the United States, the local cross-border e-commerce competition is becoming increasingly fierce, more and more cross-border sellers will turn their attention to the faster growth, the potential of Latin America, the Middle East, Southeast Asia, and other emerging e-commerce regions. At the same time, AI applications have begun to enter all aspects of cross-border e-commerce to help sellers improve operational efficiency.
In addition, in the cross-border e-commerce industry, it is difficult to break through the competition of homogenized products. High-quality, innovative and differentiated products are more likely to meet today's consumer needs. Therefore, cross-border brands need to pay close attention to consumers, understand the industry trends, and design products that consumers really want from the perspective of their needs in order to be competitive. The role of branding in cross-border e-commerce is also becoming more and more prominent. Building brands and enhancing brand influence will help Taiwanese sellers in their long-term development.
For more information on cross-border e-commerce store opening, please contact your dedicated account manager at Green Circle today.
Contact us today for professional assistance:
Green Circle LINE official account: @greenoo
Dedicated customer service manager LINE contact:https://line.me/ti/p/g2Vc38nLnR
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