太不可思議了！現在做跨境電商還來得及嗎？前期需要投入多少成本？要花多長時間籌備？如何輕鬆起步？這些問題困擾著許多想要開始跨境生意的台灣創業者。
目前，傳統的外貿接單模式已經全面轉變為跨境電商模式，讓品牌經營者同時進行零售、商採兩種業務。相信不少跨境創業者已經發現了這波飛速增長的電商新機遇，並且開始思考如何抓住拓展全球生意的黃金時機！
那麼今天的乾貨來了！我們為電商營運者整理了5個籌備跨境電商的關鍵步驟，幫助你打開思路、理清方向，即使是完全沒有經驗的新手也能高效開啟全球銷售之旅。
Step 1: Decide What Products to Sell
Before you officially open your store, you first need to determine who you want to sell to and what kind of products you want to sell.
1. Determine who your consumers are
抓住消費者的心才能抓住他們的錢包！你絕對想不到，精準定位目標客群比選品更重要！首先需要確定你的受眾是誰，了解他們對現有產品的評價和痛點。或者把自己當成買家，思考你感興趣的點，然後判斷具有同樣興趣的人可能需要什麼產品。
2. Sorting out product selection ideas and techniques
精準洞察海外消費趨勢和熱門產品對於打造爆款來說是基礎工作。為了幫助新手電商創業者更好地判斷細分市場的規模、增長趨勢與競爭情況，亞馬遜推出了商機探測器和選品指南針兩大工具，你能夠全方位了解商品資訊，並發現還未被滿足的海外消費需求。
當你入駐亞馬遜後，還可以解鎖更多專業扶持工具。由於不同國家、不同細分市場的產品機會點也會有所不同，亞馬遜也為台灣製造商整理了海外各站點熱賣、高需求及具增長潛力的品類合集，你可通過亞馬遜全球開店部落格的”選品趨勢”找到詳細指南。
Step 2: Determine if the product is a good seller
After determining what to sell and to whom to sell it, you need to study the sales performance of similar products to see whether there is still room for profit and whether there is still a blue ocean market to explore.
1.Communicate with potential buyers
你可以與潛在買家交流，了解銷售產品是否滿足他們的需求痛點，他們是否願意花錢解決這個問題，願意花多少錢？理清這些問題可以幫助你確定市場潛力。並不是所有產品都適合跨境銷售，而是需要找到真正有需求的品類。
2. Finding Product Differences
I believe that when doing market research, you will find that the product you want to sell or the innovative idea may have already appeared, but this just proves that there is a business opportunity for the product! Moreover, you can collate buyers' comments on existing products to identify shortcomings and analyze all negative feedback to find room for improvement and increase product competitiveness! The biggest problem is that many people only see the competition, but ignore the importance of differentiation.
Step 3: Think about how to produce the product
After determining what you want to sell, who you want to sell it to, and if there is room for the product to grow, you need to consider where to get the product.
1. Distribute existing products
Most new Amazon sellers acquire their products through distribution, which not only saves you money but is also easier to get started. All you need to do is contact the right suppliers, order the products, and arrange the logistics, which ensures a stable supply chain for your business.
2. Collaboration with Manufacturers
直接與製造商合作生產可以讓產品更具競爭力，但對新手賣家來說有一定挑戰。找到合適製造商、合作生產客製化產品需要時間磨合和資金投入。但從長遠看，若你計劃打造自有品牌，這種方式能幫助你在競爭中脫穎而出。更酷的是，台灣製造的品質優勢在全球市場上極具競爭力。
Step 4: Choose the right channel to open a store
Choose the right oneCross-border e-commerce platformsYou can get twice the result with half the effort. You can build your own website or sell your products on platforms like Amazon that already have traffic.
Amazon Global Store for you:
1. Giving support to help sellers start easily and at low cost:
A set of $39.99 monthly data to open 16 major sites (US, Canada, Germany, UK, etc.); up to $50,000 in sales rebates for new seller introductory gift packages and Amazon Logistics' new Selection Program, which allows you to test new products at a low cost.
2. A full set of tools to enhance the efficiency of cross-border operations:
亞馬遜為跨境出口商提供涵蓋物流、選品、品牌打造、旺季促銷、商品詳情頁優化等全方位營運工具，幫助高效出海。
3. Senior professional team to provide full-stage support:
The official team helps sellers to grow fast and start their business. This is an advantage that is difficult to compare with other platforms.
Step 5: Preparation before and after opening the store
After completing your preliminary research and selecting your sales channels, you can begin to prepare your opening materials, plan your costs and timelines, and learn how to operate your store efficiently!
1. Information Preparation
Before you get ready to sign up for an account on Amazon, learn about the following mandatory information:
☑️ Color Scan of Company Business License
☑️ Color Scan of Legal Representative's Identity Card
☑️ Valid credit card for international payments
☑️ accurate and up-to-date contact details
☑️ Bank account for receiving payments
建議在確定企業名稱、法人代表之後即刻至相關單位辦理認證。這個步驟非常關鍵，很多新手賣家往往忽略了這一點，導致後續註冊時遇到問題。
2. Cost Planning
After you have prepared the materials, you need to understand the cost components of setting up a business, so that you can price your products appropriately and optimize your profit margins. To start a cross-border e-commerce business, you need to consider:
☑️ Product Costs
☑️ Sales Commissions
☑️ Advertisement Cost
☑️ Open Store Commission: Open a store on Amazon for only $39.99/month!
☑️ Logistics and Customs Costs: Includes first-trip logistics, warehousing, last-trip logistics, customs clearance taxes, etc.
3. Timing
你需預留充足時間準備資料、註冊填寫和資格審核。建議預留1個月準備材料以及1-2個月籌備開店，越早開始準備越好！究竟更新了個什麼？2025年亞馬遜平台將推出更多賣家支持計劃，早點開始準備能搶得先機。
4. Operational Planning
If you choose the Amazon Logistics FBA model, you can focus on your products and branding without having to deal with operational issues. Operational behavior in the first 90 days of a new account determines future performance, and new sellers who utilize Amazon's operational support scientifically will perform better:
☑️ First order out 1 month faster than other sellers.
☑️ Annual store sales are about 10 times higher than other sellers.
☑️ store's second year sales are about 15 times higher than other sellers.
Let's keep in touch! Join Green Circle LINE for more surprises:https://line.me/ti/p/g2Vc38nLnR
#跨境電商 #亞馬遜全球開店 #台灣製造商 #新手開店者 #FBA物流 #全球銷售 #跨境出口商 #電商平台
EN 
ZH_TW 
ZH