80% Taiwan sellers to enter the Amazon, the first step is wrong! 5 key steps to fully analyze

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你絕對想不到，入駐亞馬遜全球開店竟然如此系統化！2025年亞馬遜新賣家入駐火熱進行中，對於想要開拓國際市場的台灣跨境賣家來說，這是一個絕佳的機會。但很多新手賣家在開店前期準備上往往一頭霧水，不知從何下手。

這篇攻略將從網站選擇、成本規劃、資料準備、註冊流程到開店準備五個關鍵方面進行全面解析，幫助你高效準備開店事宜，避開常見陷阱！還有更驚人的是，只需一套39.99美元月租的資料，就能開通14大網站！而且入駐新加坡、中東等新興市場還能享受限時免月租優惠！

📍 Step 1：確定即將開拓的亞馬遜網站

糾結從什麼網站開始起步？這是許多跨境創業者面臨的首要問題。亞馬遜為台灣賣家開放了17大海外網站，包括北美、歐洲、日本、澳洲、新加坡及中東等熱門市場。每個站點各有特色，你需要根據自身情況選擇最適合的起點：

✅ North American stationNorth America is the first choice for novice sellers to go overseas: covering 340 million online shoppers, with a huge scale and abundant business opportunities in various categories. North America website has perfect operation tools and solutions, which can significantly improve your operation efficiency.

✅ Europe：預計2025年歐洲電商收入將達5692億美元，網購人口超過5億！最讓人驚喜的是，歐洲站推出的出口計畫讓你無需額外註冊VAT，一個SKU就能輕鬆賣到奧地利、瑞士等多國市場！這對於想要拓展歐洲市場的賣家來說，絕對是個好消息！

✅ Japan Station：作為亞洲最大出海網站，對台灣賣家有地理位置近、物流時間短、庫存壓力小等優勢。日本站全年近30檔促銷活動，新手出單更迅速！這是許多台灣賣家的首選市場。

✅ Emerging WebsitesNew sites in Australia, Singapore and the Middle East have young populations and strong spending power, and with the supportive policies of the new sites, the profit margins are quite substantial, making them excellent breakthroughs for business expansion!

📍 Step 2：規劃預計的開店成本

確定好目標網站後，你需要全面了解開店成本構成，才能優化銷售利潤空間。許多新手賣家往往忽略了全面的成本計算，導致後期利潤空間受限。主要費用包括：

✅ Professional Sales Program Monthly Service Fee：僅需39.99美元月租，就可開通14大網站！而現在入駐新加坡、中東3大新興藍海網站，還能享限時免月租優惠！這樣的性價比，你絕對不能錯過！

✅ Sales Commission：不同品類收取不同比例的銷售傭金，在你確定好要售賣的產品之後，你可自行查看所需的傭金。

✅ Logistics Fee: If you choose Amazon Logistics (FBA), the costs mainly include:

  • Warehouse fee: charged monthly according to the actual space occupied by the merchandise
  • Delivery charge: per piece according to the size and weight of the product
  • Other fees: unplanned fees, according to specific circumstances

此外，FBA還提供多種可選付費增值服務，如商品貼標、打包、訂單移除等。請注意，每個網站配送費用的尺寸和重量限制不同，倉儲費的單價也不同。

✅ Other FeesIncludes advertising and promotion fee, refund handling fee, list fee, dedicated account manager fee, brand registration, etc. Consult your account manager for details.

📍 Step 3：籌備註冊前期材料

在開始註冊帳戶前，你必須準備好以下五個必備資料，缺一不可：

✅ Scanned color copy of the company's business license: It must be issued from Taiwan, should be more than 45 days from the expiration date, and the company is in existence.

✅ Scanned color copy of legal representative's identity card: The name on the ID card must be the same as the name of the legal representative and the name of the registered account holder of the business license and within the validity period.

✅ Valid credit card for international payments: It is recommended to use VISA or Mastercard (VISA preferred) to ensure that the payment function is enabled in the currency of the country of sale and that you have a sufficient credit limit.

✅ Accurate and up-to-date contact informationContact person's e-mail address, telephone number (legal representative's telephone number is recommended); company's address, contact telephone number.

✅ Bank account for receiving payments: One of the following three options is available:

  • Taiwan Bank Account: Receive Global Payments in Taiwan Dollars
  • Hong Kong or overseas bank accounts: Receive payments in local currency
  • Third Party Provider Deposit Accounts: Using an account provided by a payment service provider

Reminder: As it takes a long time to register a business license and brand registration, it is advisable to allow sufficient time for preparation of materials! The more prepared you are, the smoother the process will be.

📍 Step 4：註冊流程及資質審核

✅ Fill in the registration information correctly: The registration process is irreversible! Please have all materials ready before registering, otherwise you will get stuck at one of the intermediate steps and will not be able to continue. The registration process can be interrupted temporarily and then resumed with the correct e-mail address and password.

The information you need to fill out mainly includes: basic company information, legal representative information, credit card and charge account information, store product information, etc.

✅ Opening Qualification Audit Information: After completing the information, you will proceed to the qualification session, which may include:

  • Identity verification: Provide color scanned copy of legal representative's identity card and company's business license
  • Video Verification: Choose between "Instant Video Call" or "Scheduled Video Call".
  • Address verification: Fill in the accurate actual business address of the company, will receive a verification code postcard

✅ Supplementary Information and Account Audit Information: Some sites require additional materials:

  • North America Tax Audit: Supplemental Tax Information and Improvement of Bank Deposit Accounts
  • KYC Audit in Europe: Preparation of company and personal documents, notarized documents, etc.
  • Account Review: Preparing the appropriate documents to file a complaint based on specific circumstances

這裡會告訴你一個關鍵點：在填寫公司地址時，請用中文填寫實際經營地址，且精確到門牌號，確保是能夠找到的準確地址，地址確認之後不能修改。這是很多賣家容易忽略的細節。

📍 Step 5：註冊後的準備工作

Congratulations! After completing the above four steps, you can choose to log in to the website you want to operate to create product information and start selling. However, you still need to prepare the product detail page (listing), logistics, and branding matters before officially launching your store:

✅ Upload products to improve your listing: Listings are the most intuitive way to display merchandise and are the central hub for Amazon traffic and conversion. Preparation includes:

  • Confirmation of the need for approval of classifications and commodities
  • Prepare compliant images for Main/Annex/A+.
  • Prepare compliant copy for headlines/five-point descriptions/product descriptions, etc.
  • Preparation of GTIN commodity codes (UPC/EAN/JAN, etc.)

✅ Arranging logistics for shipmentYou can choose "Seller sells, Amazon delivers" or "Seller sells, seller delivers". Using Amazon Logistics (FBA) allows Amazon to complete order sorting, packaging, delivery and customer service for you, greatly reducing your operational pressure.

✅ Registered Brands Build Image: Registered brands not only boost consumer confidence, but they also have access to brand protection tools like the Transparency program, which helps your ASINs say goodbye to fake followers, and brand analytics tools to pinpoint your positioning and develop a strategy.

入駐亞馬遜就是現在！跨境電商的大門已為你敞開，立即行動，開啟你的全球銷售之旅！別再猶豫了，2025年的跨境電商機遇正等著你把握！

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#亞馬遜全球開店 #跨境電商 #台灣賣家 #電商創業者 #跨境出口商 #FBA物流 #品牌保護 #全球電商平台

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