80% Taiwan sellers seize the business opportunity of European tournaments, the first step is wrong! 2024 in Europe, sports events are full of passion! The UEFA European Championships have created a soccer frenzy and the Olympics have attracted global attention, a double event that will make the e-commerce market in Europe thrive!
According to the German Ifo Institute, the UEFA European Championships will bring €1 billion to the German economy, while studies by the organizing committee show that the Paris Olympics will bring €6.7-11.1 billion to the Paris region. Behind these astonishing figures, the huge spending potential of the European leg of the sporting event is evident.
While we've been immersed in the excitement of the tournament, business opportunities have been spreading everywhere, from jerseys and shoes to cheerleaders and all sorts of small goods. The richness of this event has already been seized by those cross-border exporters who have prepared in advance, and sellers who have not yet joined the event should not be discouraged, after all, this is only the beginning, and the warmth of the tournament will continue for several months!
Do you know why? According to the analysis of relevant websites, only in the 51 matches of the European Cup, it is estimated that 2.7 million tourists will go to the major stadiums, and about 7 million fans will watch the matches in the viewing area. Such a huge crowd of spectators creates a huge demand for consumption, and everyone has the opportunity to benefit from such a consumption trend.
The most surprising thing is that soccer is the national sport of Europe, and the demand for related products is amazing. Flags, T-shirts, socks, stickers, backpacks, keychains and other small items are in high demand during the tournament. These orders are already growing rapidly, and the European leg is full of business opportunities!
And support for more sports is exploding. The Olympic Games surfing program is of great concern, inflatable paddleboards and supporting life jackets and other equipment sales continue to rise. In addition, bicycle racing is also a popular project, all types of models are in strong demand, helmets and other accessories demand has increased significantly.
According to a real seller's experience, "I've been operating an e-bike brand on the European site for many years, and I took the opportunity of the Olympic Games to sell my products directly to more than 30 countries and regions in Europe through the 'Export to Europe' program, and I was able to double my sales volume very smoothly". This shows that by pinpointing market needs and making good use of Amazon's tools, you can win in this blue ocean.
Taiwanese manufacturers who are not yet on the ground needn't worry, because the heat of the European leg of the race will continue! The aftermath of the event will continue for months to come, and Europe's love of outdoor sports will continue to drive traffic to the category.
According to Mordor Intelligence report, the European e-commerce market size is expected to reach US$647.34 billion in 2024, and is expected to increase to US$951.16 billion by 2029, growing at a CAGR of 8%. It is a wise choice to enter the Amazon Europe website at this time to grasp the business opportunities!
It only takes 4 weeks to open the UK site and 12 weeks to achieve full coverage of the whole of Greater Europe. Expand your business globally with the European site!
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# Cross-border E-commerce # Amazon Global Store # European Sports Events # Taiwan Sellers # E-commerce Entrepreneurs # Olympic Opportunities # Brands Going Overseas
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