80% Taiwanese sellers enter the Japanese market, the first step is wrong! Amazon's latest official "Japan Opportunity Category Trend Survey" reveals the shocking truth. This heavyweight report in-depth analysis of the Japanese consumer trends and consumer behavior patterns, cross-border sellers at all stages of the provision of accurate ideas for the selection of products, igniting the expansion of the Japanese market spark of inspiration!

Do you know what kind of products can be popular in the Japanese market? The following is the secret of three big sellers to see how they create "ace products" to attract money!

For example, seller A, who has been operating in the Japanese market for more than eight years, focuses on both online and offline pipelines, and keeps launching popular products. One of their pillows has sold 1 million+ units and has an extremely high repurchase rate, so how did they do it?

The biggest secret is to deeply understand the needs of Japanese consumers. They carefully study the daily habits of Japanese users and strictly select the best fabrics and fillers to create the ultimate comfortable sleeping experience; they also establish perfect quality standards and screening processes; more importantly, they continue to improve their products according to the characteristics of the Japanese climate, such as the development of the Cool Feeling Series, which enhances the practicality of the products without changing consumer habits.

The KEYNICE brand, on the other hand, demonstrates how to keenly capture market opportunities. As early as 2017, they recognized the demand for efficient and convenient beauty tools among Japanese business people, and successfully developed a rechargeable hair straightener in 2019, breaking through the technical bottleneck of slow charging, slow warming and short battery life. Their keys to success include: collecting user feedback through four major channels; analyzing consumer needs and local head brand characteristics in an all-encompassing way; making good use of external social media for new product cold-launch; and skillfully using the Amazon Vine program to obtain official reviews.

There's also the C seller that has been in the mother and baby category for 10 years, and they have built a strong industrial chain in vertical categories such as baby clothes and bibs. Their core strategies include: strict quality control to ensure that each product meets the high standards of Japanese consumers; activating all on-site advertising channels at the same time as the launch phase; and combining their own data accumulation with Amazon's Opportunity Finder to make a precise market layout.

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# Amazon Japan # Cross-border E-commerce # Taiwan Sellers # Brand Protection # Selection Guide # Explosive Products # E-commerce Entrepreneurs # 2025 Trend Analysis