80%'s Taiwanese cross-border sellers make the wrong first step in their product selection strategy! They often focus only on the hot categories, but ignored the psychological changes of consumers and regional differences. Amazon's newly released "2025 Global Top 10 E-commerce Consumer Trends and Product Selection Highlights" report is the key to solving this problem!
This forward-looking report reveals that in changing times, consumers are shifting their mindset and behavioral patterns toward "everyday pleasures" and "hedonism," seeking out small items that bring instant pleasure and comfort, as well as products that promote a more sensible way of and products that promote a more rational approach to enjoying life. Do you know what this means? This is a golden opportunity for cross-border brands and Amazon sellers to reposition their product strategies!
From a technology development perspective, three trends are leading the market: AI Texture Space, Dream Cabin and Inspiration Workshop. For example, in the U.S., 76% of consumers are willing to increase their budgets for smart home devices! And the sleep technology device market is expected to reach a staggering $170 billion by the end of 2036! These figures clearly point to the future direction of selection.
More notably, in terms of emotional change, four trends are emerging: "invisible" technology, pet tours, chefs in the great outdoors and mobile treasure chests. Especially in the pet market, an average of 55% consumers in the US, Europe and Japan are willing to spend more on medical insurance and healthcare products for their pets, with the ratio in the US even higher at 75%! This is definitely a blue ocean market for cross-border e-commerce!
In terms of lifestyle evolution and positive mindset, two trends stand out: the Sports Pioneers and the Gaming Geeks. In Australia, 46% consumers have purchased sports and health related equipment in the past year, while in the Middle East, 79% consumers have purchased e-sports related products, spending an average of $665! All these data tell us that pinpointing regional market demand is the key to winning in cross-border product selection!
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# Cross-border E-commerce Selection # Amazon Trend Report # Global Consumer Behavior # Taiwan Manufacturers # Smart Home # Pet Market # E-Sports # Cross-border Overseas # International Brands
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