80% Taiwanese cross-border sellers chose the North American site, but made a mistake in the first step! They only saw the market size, but ignored the changes in consumer behavior and the opportunity to enter the market. In this article, we will unveil the real opportunities in the North American e-commerce market in 2025 and how to grasp them!
Is the North American market really so tempting? The answer is yes! It is estimated that in 2025, the e-commerce penetration rate in the U.S. will reach 85%, and the e-commerce sales will exceed 1.5 trillion U.S. dollars. The per capita consumption of the United States is up to 450 U.S. dollars, and the purchasing power of Canadian and Mexican consumers is equally strong. This huge market is waiting for the vision of Taiwan sellers to open up!
However, many novice shopkeepers are at a loss as to how to get started. You need to be aware of the latest buying trends among North American consumers: on the one hand, 53% consumers say they are motivated to buy when they get a good deal; on the other hand, consumers are more willing to try new brands due to product shortages and rising prices. This is a great opportunity for Taiwanese manufacturers who want to enter the North American market!
Home, health, personal care, and fashion - these categories continue to climb in demand in the North American market in 2025. Sales of home office products are expected to grow by 1,60%, and sales of home décor, represented by artificial plants, will grow by more than 90%. Demand for fitness products, nutritional supplements, and beauty products is also strong. For product managers, these trends are undoubtedly important references for product selection!
Why is it the right time to get into North America? Amazon offers comprehensive logistics solutions to help new sellers get off to a fast start. Amazon Logistics (FBA) allows you to reach a large number of Prime members to increase exposure and sales, while the Amazon Logistics Remote Delivery Program allows you to cover the U.S., Canada, and Mexico markets at the same time by managing inventory in just one U.S. location. These tools greatly reduce the difficulty of operating a cross-border e-commerce business!
The most eye-opening thing is that new sellers stationed on the North American site can now enjoy multiple benefits, including up to 150,000 U.S. dollars in sales volume rebate! Amazon Logistics (FBA) new product warehousing discount program is to help you low-cost testing of new products, and quickly find suitable for export sales of explosive models. Even veteran sellers are envious of these benefits!
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# Cross-border E-commerce # Amazon Global Store # Taiwan Sellers # North America #FBA Logistics # Cross-border Entrepreneurship # E-commerce Platform # Brand Operation
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