80%'s brand does cross-border e-commerce, the first step is wrong! Taiwan textile maker doubles sales month after month with this trick!

It's really not limited to the Taiwan market anymore! Ying Spin has successfully transformed from an OEM factory to its own brand, ATTITUDE, and realized the miracle of doubling its sales month after month through Amazon's global store. "Taiwan's population is still not large enough, and Taiwan's functional fabrics are a very special technology, so we should look at the international market, not just Taiwan," said Ms. Shirley Yeh, General Manager. General Manager Shirley Yeh shared their internationalization strategy.

English Textile Enterprise, which has been plowing into Taiwan's textile industry for more than 30 years, used to be the agent of major foreign brands of lingerie and apparel. You would never have thought that they actually completed the registration of their own brand ATTITUDE more than ten years ago, but brand registration does not equal to the success of the transformation, but also need an "east wind" to let the sales take off.

The biggest problem was finding the right timing. 2020 saw the outbreak of Crown Pneumonia, an increase in the number of people working from home, a rise in the demand for comfortable homewear, and an increase in the importance of online marketing for brands. This trend is a key opportunity for British textile companies to take the plunge into private labeling and cross-border e-commerce.

For example, in order to accelerate the growth of the brand on Amazon, Ying Spin Enterprises joined the Amazon Global Open Store "Smart in Taiwan Brands Shine Globally" Corporate Accompanying Program in 2021. General Manager Yeh said, "This program offers many different oriented courses for management to learn how to develop brand sales plans, organize staff, and also for operations staff to understand Amazon key data indicators."

ATTITUDE also skillfully combines community and Amazon tools to organize events and promotions during European and American holiday seasons to drive fans to Amazon to place orders. By utilizing tools such as VINE, Spike, 7-day promotion, COUPON, etc. to stimulate sales, ATTITUDE has succeeded in making May 2021 sales increase by 200% compared to April, and July sales increase by 200~300% compared to June! Such results have not only increased the brand's popularity overseas, but also attracted corporate customers to inquire about their purchasing needs via EMAIL.

For Taiwan cross-border sellers who want to enter Amazon, General Manager Yeh has an important suggestion: "If you want to do Amazon, you have to do it well, not just do it on the side, you must have a dedicated person to do it." Since 2020, the Ying Spin team has continued to learn, establish SOPs, participate in official Amazon courses, and adopt the strategy of opening multiple sites at once, successfully opening North America, Canada, Italy, France, Spain, the United Kingdom, Germany, and Poland sites, and finding hot items suitable for the markets of each country.

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# Taiwan Manufacturing Industry # Cross-border E-commerce Sellers # Amazon Global Store # Brand Internationalization # Cross-border Exporters # Private Label Operation # 2025 E-commerce Trends # Cross-border Logistics