80%'s secret Amazon coupon tricks that cross-border sellers don't know!
You'd never guess that the Amazon coupon system hides so many little secrets! Many Taiwanese cross-border e-commerce sellers often make fatal mistakes when setting up coupons. Here's the kicker: the system doesn't allow many coupons of the same type to take effect at the same time on the same ASIN, in order to avoid the loss of profit caused by the overlapping of discounts.
For example, if you try to get a customer to use both the 10% and 15% discount coupons to get the 25% discount at checkout, the system will automatically prevent this from happening. This is a very critical knowledge point for new cross-border sellers who are just starting out!
But here's a super practical exception that few people really know about: OrderSmartSave and ReorderSmart coupons can be placed on the same ASIN at the same time. Why is this possible? Because these two coupons apply to completely different purchasing options, so there's no overlap at all.
Let's take a specific example: Say you have a 10% discount "Order Again" coupon and a 20% discount "Order Smart Save" coupon on the same product. When a customer has both coupons, the actual discount they receive will depend on the method of purchase they choose:
- If you place an order through "One Time Purchase", you will receive a 10% discount from the "Reorder" coupon.
- 20% discount on OrderSmartSave coupon if ordering through OrderSmartSave option
The best part is that the Amazon system doesn't check to see if a coupon overlaps the validity of other types of promotions! This means that your coupons and limited promotions can run concurrently, creating more exposure for your cross-border products.
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# Cross-border E-commerce Seller # Amazon Coupon # E-commerce Entrepreneur # Cross-border Newbie Seller # Amazon Global Open Store
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