It's amazing that so many cross-border e-commerce sellers have fallen foul of trademark protection when opening stores around the world! The following dialog may be happening around you:
Seller A: "I open a store on the European site, directly with the U.S. trademark to complete the Amazon brand registration, and then authorized European stores can use Vine, A+ and other tools, there is still a need to register the European trademarks?"
Seller B: "Save where you can. Is there any harm in not registering local trademarks from Europe and Japan?"
What I'm about to say may turn your mind upside down: while it's true that branded sellers can use branded tools across multiple sites through brand cross-site licensing, without local trademarks in the country of sale, your brand could be at mortal risk at any time!
Once the local trademark is seized by others, or you are accused of infringement, not only will you be unable to protect your own rights, but you may also be forced to take your products off the shelves, and your initial investment will go down the drain. This "money-saving" approach could end up costing you dearly!
Amazon strongly recommends that all branded sellers register their local trademarks in their target selling countries as soon as possible. With the growing interest in Europe and Japan, we've put together a key guide to registering trademarks in these markets for Taiwan cross-border exporters:
Key Points of EU Trademark Registration
- One-time registration covers 27 EU member states, no need for separate registration for each country
- The UK has left the European Union and needs to apply for a separate UK trademark.
- Application period is about 4-8 months and follows the "first come, first served" principle.
- Chinese trademarks are recommended to be filed in a combination of English and Chinese, as Chinese alone may be perceived as a graphic.
The Essentials of Trademark Registration in the United Kingdom
- Efficient application process, usually takes only 3-4 months
- Dissenting period of 2 months, extendable to 3 months
- Provision of a fast-track dissenting procedure to significantly shorten the adjudication time
- Trademarks are valid for 10 years, with less stringent requirements for evidence of use.
Key to Japanese Trademark Registration
- Special emphasis is placed on the pronunciation of trademarks, and proximity judgments are based on the degree of phonetic similarity
- Application period: 8-10 months
- Cross-searching between commodity classes and wholesale and retail classes.
- Registration can be revoked after 3 years of non-use.
- Acceptance of coexistence agreements begins in April 2024
Adding a new trademark to the Amazon brand registration system is very simple: log in to the brand registration website → click "Manage Intellectual Property" → select "Associated Trademarks" and complete the verification.
Brand protection should not be overlooked. Early planning of trademark registration strategy is the only way to develop steadily in the global market and avoid unnecessary risks and losses.
Want to know more? Join our Green Circle LINE and we'll be there for you:https://line.me/ti/p/g2Vc38nLnR
Contact us today for professional assistance:
Green Circle LINE official account: @greenoo
Dedicated customer service manager LINE contact:https://line.me/ti/p/g2Vc38nLnR
# Cross-border E-commerce # Amazon Global Store # Trademark Registration # Brand Protection # EU Trademarks # UK Trademarks # Japan Trademarks # Taiwan Sellers # Cross-border Entrepreneurs # International Brands
EN 
ZH_TW 
ZH