80% Cross-border sellers ignore the fact that Amazon Rufus AI is changing the game!

80% of cross-border sellers are taking the wrong first step when it comes to optimizing their products! They are still focusing on traditional keyword optimization, but ignoring the fact that Amazon Rufus AI has already handled nearly 14% of platform searches, and the number is still rising.

According to a newly released ChannelX analysis, Amazon had to use 80,000 AWS chips to power Rufus during Prime Day, processing up to 3 million markers per minute. That's far more impressive than we thought! If we calculate that each query averages about 15.75 tags, Rufus can handle more than 270 million queries per day, accounting for 13.7% of Amazon's total search volume.

What does this mean for Taiwanese manufacturers and cross-border exporters? The biggest challenge is that AI no longer just relies on keyword matching, but requires richer contextual information. For example, your outdoor furniture product can't just have a white background image, but needs display photos in an actual patio environment so that the AI can understand the context in which the product will be used.

And now, there are more AI tools to help you optimize your product content. Not only Amazon, but platforms like ChatGPT and Perplexity have also introduced AI shopping features that will revolutionize the way consumers shop and their habits.

If you're still debating whether you need to optimize your product content for AI, you may already be a step behind your competitors. Even familiar SEO strategies need to be fully upgraded in the age of AI.

Do you have any questions that you would like to be answered immediately? Don't hesitate to add our LINE, the green circle is waiting for you:https://line.me/ti/p/g2Vc38nLnR

# Amazon AI # Cross-border Ecommerce #Rufus Optimization # Product Content #AI Shopping # Taiwan Sellers # Ecommerce Entrepreneurs # Digital Marketing