80%'s cross-border e-commerce selection, the first step is wrong! Department Store Tips

80%'s cross-border e-commerce selection, the first step is wrong! Department Store Tips

Do you know what kind of lifestyle products can be popular in the international market? The "Living Department Store Category Strategy Manual", just released by Amazon Global Store, will provide Taiwanese cross-border sellers with a full range of product selection references, based on the latest consumer trend insights and demand interpretation, and the selling points of nearly 100 products at a time!

For those of you who are always concerned about cross-border e-commerce, you should definitely take a look at this handbook! According to Statista, the global home and lifestyle products industry will reach $644.9 billion in 2023 and is expected to grow to $783.1 billion by 2027, with a compound annual growth rate of about 5%. Behind this figure is the opportunity for countless cross-border exporters!

You'd never guess that the global department store industry is being reshaped by two major trends: the "green economy" and "smart upgrades".

In terms of green economy, it is estimated that by 2027, the global sustainable development industry will reach US$157.6 billion. The International Energy Agency also reports that global sales of electric vehicles will exceed 10 million units in 2022, a year-on-year growth of 55%. These figures tell us that environmentally friendly products are becoming the new favorites in the market!

What is even more surprising is that in the field of smart home, consumers are not only pursuing the intelligence of products, but also hope that multiple devices can be seamlessly connected. Young users emphasize entertainment and social functions, while older users are more concerned about health monitoring and safety protection functions. This differentiated demand is an important reference for product managers to develop new products!

Amazon has also launched official solutions such as the Climate Commitment Friendly Program and Amazon Confirmed Fit to help e-commerce operators increase merchandise conversion rates and reduce return rates. The results of these tools are quite impressive, and they are resources that cross-border e-commerce sellers should not miss!

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# Cross-border E-commerce # Amazon Global Store # Lifestyle Department Store Trends # Smart Home # Green Economy # Taiwan Sellers # Brand Protection # Digital Marketing

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