80% for Amazon cross-border sellers, the first step is the wrong one! Mastering these official resources is key

80%'s Amazon cross-border sellers are taking the wrong first step! They neglected the rich official learning resources provided by the Amazon platform. In fact, the platform has prepared a one-stop treasure trove for novice cross-border sellers, including an introduction to Amazon sites, registration details and seller verification, creating uploaded products, Amazon logistics (FBA) guidebook, promotional tools and how to use them, etc. These resources can help Taiwan's cross-border sellers to understand the basic concepts, the situation of the Amazon site, as well as a variety of practical skills.

The biggest problem is that many newbies don't know how to increase their sales. Amazon's official live channels regularly share expertise through which you can learn how to use commission discounts, offer gift options, and upload videos to product detail pages. By using commission discounts, you can offer best-selling products at more competitive prices, which is the secret to the success of many cross-border overseas brands.

For cross-border e-commerce sellers who want to know more about advertising, don't hesitate anymore, Amazon provides a complete learning system. You can learn all kinds of Amazon advertising basics and operation skills through the seller encyclopedia, official live broadcasts, and official lectures in Amazon seller education, and on the other hand, you can also pay attention to the Amazon advertising WeChat public number to learn more about the relevant techniques to enhance advertising effects, how to create advertising campaigns, and keyword placement optimization techniques for new products.

What really helps you increase sales is a quality product detail page. You'll need to know how to create detail pages that help boost views and sales, and how to become a Featured Offer. You'll also learn which categories need to be approved to sell on the Amazon Store and how to apply for approval as a seller. These courses will answer your questions and make your cross-border e-commerce journey smoother.

If you're interested in Amazon Handmade, you can post items once you're approved to sell on the platform. If you're a new seller on the Amazon Store, for more information, see the manual posting section on the help page or the Amazon Handmade guide to uploading items using inventory templates. These resources will help you get up to speed on the Amazon platform and start a successful cross-border e-commerce journey.

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