Amazon has launched a new Climate Pledge Friendly program to help consumers more easily discover and purchase more sustainable products. Consumers will see the Climate Pledge Friendly green logo when searching for products on Amazon.com, indicating that the product has one or more sustainability certifications that help protect the planet. All products participating in the program will be clearly marked on search results and display pages, and there will be a dedicated area on the main Amazon site to showcase these products.
What are the benefits of signing up for the Climate Friendly Commitment certification?
1、Easy for users to select products efficiently.
Certified products will display the green label on the search results and display page, so that buyers can directly filter products with the Friendly Commitment label when searching for products.
2、Amazon provides specialized areas and traffic support
Amazon will support the "Climate Friendly Commitment" program with high traffic to a dedicated page portal for climate friendly products:
https://www.amazon.com/gcx/Climate-Pledge-Friendly/gfhz/events/?categoryId=CP-Friendly&scrollState
3. Promoting product search ranking
Amazon will support sellers who have made the Climate Friendly Commitment to promote the ranking of their products to the top.
4. Increase the conversion rate
Green labels can promote the conversion of products. Some sellers' experience: the conversion rate of products with green labels is much higher than that of products without green labels.
How to get the Climate Friendly Commitment certification
Currently there are 2 official Amazon certifications (you can apply for them yourself) and 43 external certifications. Products on Amazon have to obtain at least one of these certifications in order to get the green label on the official website, such as Climate neutral by ClimatePartner, FSC, GRS, GOTS, OEKO and OCS, etc. ...... The certification will be displayed on the product's The certificates will be displayed under the green label of the product, so you can clearly see which environmental certificates the product has passed.
You can apply for the Climate Friendly Commitment label after you have received one or more of these certifications. After the third-party sustainability certification is issued, the seller does not need to change any product data or upload the information, the third-party organization will update the seller's Climate Friendly Commitment products to Amazon, which will then approve the label.
These certifications cover a wide range of areas such as grocery, household, fashion, apparel, beauty, and personal electronics, and customers can decide which certification they would like to receive based on their products.
One of the most favored is the Carbon Neutral Certification for almost all products and stations. It does not require much information and the price is relatively favorable.
What is "Carbon Neutral" Certification?
Carbon Neutral Certification is a certification that reduces the amount of greenhouse gases that contribute to global warming by calculating and reducing carbon emissions.
The benefits of carbon neutrality:
Demonstrate commitment to decarbonization and willingness to offset residual impacts;
Enhance your green credentials with an annual commitment;
Make yourself an environmentally responsible brand;
Contribute to global decarbonization efforts by supporting environmental projects;
Align your business with the UN Sustainable Development Goals.
Carbon Neutral Certification Process
1. Provide links to products that need to be carbon neutral certified to help you assess your carbon footprint;
2. Produce a detailed report of the results for the product in question, giving you an in-depth understanding of the emissions associated with your product;
3. Issue Carbon Neutral Certificates and provide carbon neutral certification labels for products;
4. Relevant product data will be automatically fed back to Amazon, and the Climate Friendly Commitment logo will be automatically displayed above your product link.
Climate Friendly Commitment Certification is not a mandatory program of Amazon, but it has a promising future and can greatly enhance the traffic of your store, if you need to consult friends, you can come to contact the Green Circle.
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