Amazon Europe has a lot of sites, how can we sell quickly to get the traffic of the whole European market?
Compliance requirements vary from country to country in Europe, do I need to fulfill each and every one of them?
According to Statista, e-commerce sales in Europe are expected to reach US$550.8 billion by 2024, surpassing the US. European station compliance threshold is also higher, in general, the European station has 3 major compliance. The following green circle combed the European compliance requirements and corresponding solutions, to help you worry-free compliance overseas, to seize unlimited new business opportunities!
01
European Value Added Tax (VAT) Compliance
European Value Added Tax (VAT) is a tax levied on consumer spending in European countries. VAT is levied on business transactions, imports and shipments between European countries/territories. It is levied by VAT-registered sellers on their sales within Europe and is paid to national tax authorities through VAT returns.
European Value Added Tax (VAT) registration required
Registering for VAT is the first step for sellers to complete their tax compliance. Not all sellers in Europe need to register for VAT, sellers just need to remember:
Where there is a warehouse, where you need to register VAT, that is, self-shipment sellers are not mandatory to register VAT, the use of Amazon logistics (FBA) or the use of European overseas warehouse sellers must register VAT;
VAT registration is required for sales to corporate buyers.
Example:
If you have a warehouse in Germany and ship your goods to other countries from your German warehouse, you only need to register for German VAT.
Note: Sales privileges will be limited if the tax ID number is not uploaded 90 or 120 days after warehousing in the UK.
Sales privileges will be restricted if the tax code is not uploaded within 24 hours of entry into the warehouse in Germany.
02
Extended Producer Responsibility EPR Compliance
Extended Producer Responsibility (EPR) is an environmental policy that requires producers to take responsibility for the entire life cycle of the goods they put on the market, from the design of the product to the end of the product's life cycle (including waste collection and disposal). Under EPR regulations, responsible parties are required to reduce the environmental impacts of their goods throughout the life cycle of the goods.
Amazon EPR Implementation Countries
Under the Extended Producer Responsibility (EPR) policy currently practiced in Germany, France, and Spain, sellers are required to register a corresponding EPR registration number based on the type and brand of goods being sold and submit it to Amazon for verification before they can continue to sell.
What commodities are covered by the EPR?
More EU countries will require EPR compliance in the future.
The same product may need to be registered under different EPR categories. For example, if a battery charger is sold to Germany, the EPR categories that need to be registered are: German Packaging Act, German WEEE, German Battery Act.
Note: For selling "packaged" goods in Germany, please upload the German Packaging Law Registration Number (LUCID) and pass the Amazon verification before creating the listing, otherwise the sale of the relevant goods will be restricted.
The sale of goods under the jurisdiction of the Waste of Electrical and Electronic Equipment (WEEE) Directive in Germany will be stopped within 24 hours of the release of the new product, at which time it will be necessary to provide a valid WEEE registration number, and can be reopened after completion of the verification process.
If sellers do not want to be withheld and paid by the Platform, please register as soon as possible and upload the relevant registration number for verification by the Platform.
03
EU Responsible Person (EU Commodity Safety Regulation)
On July 16, 2021, a new EU regulation on the safety of goods, known as the European Union Market Regulation (EU) 2019/1020, came into force. This new regulation requires goods (such as electrical appliances and toys) bearing the CE mark to have a person located in the EU as a contact person for compliance ("responsible person") to ensure product safety and consumer rights. It is illegal to sell goods with the CE marking in the EU without a responsible person in the EU.
Determine if you need to be in charge of the EU
Confirm that your goods are subject to the CE marking regulations.
Examples of common goods that require CE marking include toys and games, TV/audio, personal protective equipment, machinery, construction goods, gas equipment, recreational and private boats, pressure vessels, and measuring equipment.
If you are selling goods that carry the CE mark and are manufactured outside the EU, then you need to make sure:
This category of goods has a responsible person in the EU;
Your CE-marked merchandise is labeled with the contact information of the responsible person. Such labels may be affixed to merchandise, merchandise packaging, packages or accompanying documents.
With many European sites, new sellers who want to quickly expand their business territory can take the lead in landing in the UK and European markets through bilateral warehousing in the UK and Germany, and use the Amazon Logistics European Integration Service (PAN-EU) and the European Export Program to quickly cover 30+ countries in the Greater Europe! Digging into the European station, one step ahead of others!
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