Some time ago, the U.S. Patent and Trademark Office issued a new notice that, starting August 6, 2022, USPTO.gov account holders will be required to verify their identity when submitting applications through TEAS and TEASI.
In January, the USPTO announced the use of the Electronic Trademark Filing System (ETFS) to verify the identity of trademark applicants, with the primary goal of effectively deterring fraudulent trademark filings and unscrupulous practices that deceive trademark users.
However, before the U.S. trademark application for identity verification is a voluntary choice, now from August 6, the U.S. Trademark Office will take relevant measures to enforce identity verification.
Who needs authentication?
Your identity must be verified if it is
1
Unrepresented trademark owners or company managers
2
U.S. licensed attorneys, including in-house counsel
3
Canadian lawyer or agent
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A certified attorney must vouch for you if you are one of the following:
1. Solicitor's Assistant
2、Other support staff for the work of lawyers
If you are a paralegal or support staff member, you cannot use the online or paper verification process. Instead, your bond attorney must verify your identity.
How to verify?
1、Two types of online verification through ID.me
2、Other through our traditional paper-based verification process
What does not need to be verified?
-
The USPTO has already verified the identity of the applicant through the patent application process, so the applicant will not need to be verified again.
2. If the applicant is a trademark owner represented by an attorney, the form sent by the applicant's attorney can be signed electronically without verification of identity.
What's the benefit of getting verified?
1
Verification of identity is beneficial in deterring unscrupulous actors from making fraudulent trademark applications and deceiving customers;
2
Part of an ongoing initiative to enhance the security of the trademark application process and protect the integrity of U.S. trademark registrations.
3
For sellers, it can also filter out some irregular trademark agents, reduce the possibility of detours in the later trademark registration process, and be more assured in the application process.
In summary, the current policy has become more and more strict and controllable, and the procedure of U.S. trademark application has become more standardized. Therefore, when applying for a U.S. trademark, it is important to find a formal and professional agency to reduce the risk.
Finally, the Green Circle suggests that those who need to register U.S. trademarks should do so as soon as possible before the implementation of the policy! The USPTO account number of our U.S. trademark attorney has been verified, and sellers who have registered U.S. trademark business are welcome to consult with us!
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