Due to the loopholes in Amazon's branding policy, a large number of sellers snatched up shopping carts by following unbranded listings during the end of 2021 - the first half of 2022, then modified the listings being followed as their own brand, maliciously modified the brand and made a transparent labeling scheme to forcefully snatch up the listings and empty the original seller's inventory and limit the original seller's sales behavior by complaints. The behavior of the original seller's sales.
This brand policy loophole in the previous unbranded sellers circle caused a huge wave, a large number of unbranded counterparts to the Amazon brand team complained about the use of loopholes to snatch the unbranded seller listings of malicious competition behavior.
This tactic is very detrimental to the normal development of Amazon. This phenomenon has begun to appear at the end of 2021, flooded in the first half of 2022, so vulgar understanding: "2022 is the end of the year without brand sellers." Then there is no registered brand, how to do well on Amazon?
1、How to register an Amazon brand?
(1) Overseas Trademark Application
After determining the brand positioning and establishing the basic brand image system, the first step is to register the trademark. In cross-border e-commerce sales, you need to first in the target sales place for trademark registration. Generally speaking, trademark registration is divided into four steps:
Step 1: Which country or region to apply for the trademark. Currently Amazon Brand Registry accepts trademarks from the following countries or regions, including:
The country and region of trademark application should correspond to the place of sale in order to ensure that you have the right to use more and more comprehensive brand features after Amazon brand registration. For example, if you are selling on Amazon US, it is recommended that you apply for a trademark with the US Trademark Office.
Step 2: Which type of trademark to apply for. Currently, Amazon brand registration only accepts "text-based trademarks" or "image-based trademarks: composed of words, letters or numbers", sellers need to pay special attention to the type of trademark they apply for when registering their trademarks. Click here to see the points to note when registering a trademark in different countries.
Step 3: Trademark Status. The latest process of Amazon brand registration, also accepts Pending Trademark (Pending Trademark) for application, helping sellers enjoy branding tools and protection features in advance.
Step 4: Where to apply. You can easily apply through the relevant trademark service providers, or directly in the seller's platform "Application and Services" menu bar > click "Explore Services" to retrieve the relevant trademark registration service providers.
(2) After Amazon brand registration, you will gain exposure to your brand and merchandise, and enjoy the full range of branding tools offered by Amazon, such as:
①Branding
A+ Page, Manage Pilot, Upload and Manage Video Branded Flagship Store, Vine, Virtual Bundle Merchandise, Video Advertising, Branding, Showcase Promotions
②Brand Analysis
Amazon Brand Analysis, Brand Control PanelAmazon Attribution
③Brand protection
Automatic Brand Protection, Report Infringement, Transparency, Project Zero
Note: TM trademark can also be Amazon brand registration. In order to help new sellers quickly unlock the branding tools and increase the speed of orders, you only need to have a pending trademark (Pending Trademark) for Amazon brand registration, and after using the TM trademark for Amazon brand registration, when the status of the subsequent trademarks change to R mark, the seller does not need to do any operation, and there is no need to register again.
(3) The latest process of Amazon brand registration (with Pending Trademark (Pending Trademark, which can also be applied for):
Submission of an application at the country of destination > Submission of an application at the country of destination > Review and announcement period > Obtaining the R mark > Amazon brand registration
Note: After using Pending Trademark for Amazon brand registration, if the status of the trademark changes to R mark, the seller doesn't need to do any operation, and there is no need to register again.
(4) Amazon Brand Registration Steps
Step 1: Go to Amazon Brand Registration website
Click "Login" in the upper right corner and select the country/region where you want to register. For example, if you want to register your brand in the United States, select "United States".
Step 2: Login with Seller's Account
To help you get faster access to branding and protection features after registering your brand on Amazon, please log in using your seller account email address and password on the corresponding Amazon site. If you have not yet opened a store, we recommend that you apply after you have done so. Note: If you want to apply for Amazon brand registration in different countries, you need to log in with the seller account of the corresponding site.
Step 3: Submit your information and complete the creation of your Amazon Brand Registry account.
If you haven't registered an Amazon brand before, you'll first need to fill out basic information about your business and then click "Create Account":
Step 4: Start registering a new brand after entering Amazon Brand Registration
After account creation, you will enter the Amazon brand registration platform. Click "Register a new brand" on the left side, you will see a list of materials that need to be prepared during the registration process, if you are ready, please click "Register your brand".
Step 5: Provide brand information and apply for Amazon brand registration.
Fill in the form below to submit your Brand Name, Trademark Office, Trademark Number, Merchandise and other information.
For pending trademark applications filed in different trademark offices, the procedures here are slightly different, so please make sure that the question "Select a trademark office" is correctly selected according to the circumstances of the trademark.
Brand registration using U.S. trademarks:
Brand registration using Japanese/UK/European trademarks:
If the trademark is an image-based trademark, it is also necessary to upload an image of the trademark.
Uploaded product images must show branding information on the product or packaging and the branding must be permanent.
Step 6: Provide Sales Account Information
Click on "Sellers" and select "All seller accounts that sell the brand you are applying for":
Choose the brand type:
Step 7: Provide Distribution Information
Please make your selection according to the specifics of the brand:
Step 8: Submit information and wait for result
Once the above key steps are completed, simply follow the instructions on the page to submit your information and verification code, and you can easily submit your application and wait for your Amazon brand registration to be approved. Also, please note:
1、Please make sure to return the verification code within 30 days after receiving the verification code email;
2. After submission, 請持續關注來自brand-registry-support@amazon.com的郵件通知.
(5) Notes on Amazon Brand Registration
Whether the brand already has an R-label or Pending Trademark in the country of application for registration
② Trademarks based on valid words or images
③You can check the validity of the trademark by referring to the official website of the local trademark office.
The brand name submitted for Amazon brand registration must be identical to the Mark Name registered with the local Trademark Office.
⑤ The trademark number submitted for Amazon brand registration must be identical to the information registered with the local trademark office.
(6) Whether the trademark type is filled in incorrectly.
(7) Ensure that the uploaded trademark images are identical to the records on the official website of the local trademark office.
(8) Ensure that trademark contact information is current and valid in all public resources.
⑨ Ensure that the verification code is returned within 30 days of receiving the code in the mail.
⑩After submission, 持續關注來自brand-registry-support@amazon.com的郵件通知
How to license other sites and add more trademarks?
Trademark registration in different countries and the time to obtain the R logo varies, if you want to live in only one country water within a wide range of countries / regions for the Amazon brand registration, you can be a station completed the brand file authorization to other stations operating stores, complete the authorization of the Amazon brand registration, in these stations can also be the same enjoyment of the brand building tools, including A + page, brand flagship stores, etc. in the same.
The Seller must be the first applicant of a registered brand or be assigned the role of Brand Manager in order to license the brand to other sites (i.e. add new users to the registered brand). The procedure is as follows:
(1) Go to https://brandregistry.amazon.com and click on "Brand Registration Customer Service";
(2) Select "Update your branding information > Update roles or add new users to your account" and fill in the required information:
Select one or more roles to assign to the newly added user account. Attention:
To update or remove a character, follow the same steps as above, selecting "Update" or "Remove" the character in step 3 and completing the rest of the fields. Additionally, the mailbox of the new character you wish to add must only exist in one seller account, if it exists in multiple seller accounts at the same time, it may not be added.
3、How can I add more trademarks after Amazon brand registration?
Due to the expansion of the brand's business needs, there are often sellers in the process of business needs to increase the new registered trademarks, for sellers who have completed the Amazon brand registration, there is no need to go through the process of brand registration again, but can be directly for its brand to add more trademarks. Directly in the first step above, click "brand registration customer service staff", select "provide other trademarks", fill in the required information as requested:
4、After the Amazon brand registration, please refer to the following table to check whether the trademark meets the Amazon brand registration requirements of the site in the country where the sales are made.
To summarize, it is still very important to do a good job of registration, and unbranded sellers will also meet a major test. If you still have questions about brand registration, you can consult your Green Circle account manager.
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