Green Circle says cross-border] Otto withdraws from the Russian market? Let's focus on the German domestic market!

近日有消息稱，德國電商巨頭Otto將其在特維爾地區的兩個倉庫以半價出售給當地的運營商Multicold，而這兩大倉庫的總面積達4.68萬平方米，總價值超過2800萬美元。
目前Multicold已經確認了這一收購，並將部分倉儲空間出租給俄羅斯電商巨頭Ozon，但其未透露具體的交易細節，Otto則對此事沒有做出任何回覆。倘若Otto已經成功出售這兩大倉庫，這就意味着Otto已經清算了在俄的所有資產，同時將資源轉移到其他市場或業務等優先事項。
二、關注本土市場
雖然Otto在俄羅斯市場發展受到阻礙，但該平臺在本土市場德國卻仍在不斷發展。
作爲德國最大的本土電商平臺，Otto擁有超900萬活躍客戶，且平臺覆蓋了約45%的德國家庭。在此前全球綜合B2C平臺排名中僅次於亞馬遜，位居第二。同時，Otto也是歐洲最大在線服裝、服飾和生活用品零售渠道商。
在近幾年的發展歷程裏，Otto主要聚焦於自己擅長的家居和時尚品類，其在線商店出售的商品品類多達上百萬種。爲了更好地把控產品質量，Otto自己設計產品去海外組織生產，即採用海外採買的方式。截至目前，Otto在歐洲17個國家擁有195個購物中心。
目前Otto平臺上的中國賣家數量較少，而德國市場體量大，藍海類目較多。如果賣家能提前進入發展迅猛的德國電商市場，這或許能成爲賣家踏入歐洲市場的“最佳跳板”。

三、註冊德國公司有哪些優勢
1. Incorporating a company in Germany can quickly enhance the corporate brand image.
Germany has a high international legal status and is protected by the European Union. Cross-border sellers can utilize the brand image of Germany to compete for domestic and international markets.
2. Non-German citizens are free to operate within or outside the country after incorporating a German company.
You can open a bank account in Hong Kong or abroad to facilitate the flow of funds.
3、Can use the name of the German company to buy and sell properties and conduct international trade.
Freedom of entry and exit of funds, high credibility
4. Incorporating a German company keeps corporate taxes at a minimum level.
5、After three years of good business operation in Germany, the company can also be exchanged for permanent residence in Germany.
The whole family can enjoy the highest welfare benefits in Germany. If you want to settle down in Germany, registering a German company first is also a good option. Whether you are investing abroad or engaging in cross-border e-commerce, setting up a German company can help you.
綠圈圈科技專注爲跨境企業提供一站式服務，專業團隊、專業的會計師，可以爲賣家們提供歐洲中東VAT&EPR服務從註冊到申報等一站式服務，確保您在稅務方面合規運營。如果您對德國公司註冊或者OTTO平臺入駐尚有疑問，歡迎您隨時聯繫我們。